Chun-Yun, Cheng is an associate professor of the Department of Business Administration, Soochow University, Taiwan. She received her phD degree in strategic management section of Deparment of international business from National Taiwam University. Her research interents focus on strategic management, international business and marketing strategy. She has published academic papers in some significant journals (SSCI, and TSSCI), such as Journal of Business Research and NTU Management Review. She has executed National Science Council research projects for many years and serves as a peer reviewer for various significant academic journals. She also has working experience in IT industries and emphasizes on combine theory and practices. She has received some awards, including best paper award of annual meeting Chinese Society for Management of Technology, best case of the global platform of China cases by China Europe Internation Business School (CEIBS), research award of Soochow university, and the "Dedicated Advisor" award for the academic year 2017 and 2021.