Curriculum Overview

The goal of the curriculum design is to enable students to master a wide range of basic knowledge of Business Administration as well as professional competence.

• The department has planned four levels of curriculum for basic knowledge
• Basic Curriculum: required courses of the University and School of Business.
  • required courses at the university, including Chinese, foreign language, history, democracy, and the rule of law.
  • courses related to the basic concepts and information of business administration and the basic ability of math.
• Core Curriculum: introduction to management issues in all managerial functions.
• Core Extension Curriculum: management and work ability training courses related to organization, leadership, communication, technique and instruments, legal and institutional environment.
• Integrated Curriculum: mainly discusses the unique problems faced by different industries or different types of enterprises.

The department has planned courses in four professional fields for professional ability training.

• Financial Management: Apart from traditional corporate finance, our classes emphasize the management and business related to the financial sector, such as new financial products, investment banks, financial risks, and financial planning.
• Marketing and Information Management: Apart from the introductory courses on consumer behavior, marketing research, and advertising, the department offers courses on rising issues such as consumer service and management and e-commerce, as well as industry-specific courses to keep pace with the economic development trend.
• Operation and Supply Chain Management: Due to the development of the economic environment and the service sector, the department offers service quality improvement courses related to managing the service sector operation and total quality management. The courses include the management of the whole supply chain process, including corporate purchasing, warehousing, logistics, transportation, and commercial circulation.
• Organization and Human Resource management: Apart from the introductory courses on organizational behavior, management of human resources, organizational change, and topics in compensation management. The department offers courses on case studies in management, industry management practice, seminars, and lectures on best practices and strategic management to cultivate managers with critical thinking skills.