Dr. Chih-Wei Lin graduated from the Department of Business Administration at National Chengchi University and is currently an Associate Professor in the Department of Business Administration at Soochow University, where he also serves as Associate Chair and Executive Director of the Soochow Management Academic Foundation. His main research areas include strategic marketing, international marketing, and channel management. He has published several academic papers in leading SSCI and TSSCI journals, served multiple times as a principal investigator or co-investigator for research projects funded by the National Science and Technology Council (NSTC), and reviewed manuscripts for numerous SSCI and TSSCI journals. In 2025, he received the NSTC Outstanding Research Talent Award for Research Excellence. In teaching, he received the Soochow Management Academic Foundation Teaching Award in 2020, 2021, and 2022, and was also honored with the Soochow University Excellent Teaching Award in 2022 and 2024. In terms of professional service, he has served as a reviewer for NSTC research projects, NSTC undergraduate student research projects, as well as projects commissioned by the Ministry of Digital Affairs and the Ministry of Labor.