Dr. Chih-Wei Lin received his Ph.D. in Business Administration from National Chengchi University. He is currently an Associate Professor in the Department of Business Administration at Soochow University, where he also serves as Associate Chair of the Department and Executive Director of the Soochow Business Administration Culture and Education Foundation. His primary research interests include strategic marketing, international marketing, and channel management. He has published numerous articles in leading SSCI- and TSSCI-indexed academic journals and has served as principal investigator or co-principal investigator on multiple research projects funded by Taiwan’s National Science and Technology Council (NSTC). He also regularly serves as a reviewer for SSCI- and TSSCI-indexed journals. In 2025, he received the “Research Excellence” award under the NSTC Program for Rewarding Outstanding Talent at Universities and Colleges. In recognition of his teaching excellence, he received Soochow University’s “Excellent Teaching” Award in 2022 and 2024, as well as the University’s “Outstanding Faculty Advisor” Award in 2025. In professional service, he has served as a reviewer for NSTC research grant proposals and undergraduate student research projects, the Ministry of Education’s Teaching Practice Research Program, project proposals administered by the Administration for Digital Industries under the Ministry of Digital Affairs, and projects administered by the Workforce Development Agency under the Ministry of Labor.