Dr. Chih-Wei Lin is currently an Associate Professor in the Department of Business Administration at Soochow University and also serves as the Chief Executive Officer of the Soochow Management Academic Foundation. His primary research areas include strategic marketing, international marketing, and channel management. Dr. Lin has published several academic papers in prestigious journals, including SSCI and TSSCI. He has also served as the principal investigator or co-principal investigator for multiple research projects funded by the National Science Council (Taiwan). Additionally, he has been a reviewer for papers in various journals, including those indexed in SSCI and TSSCI. In recognition of his teaching excellence, Dr. Lin received the "Teaching Excellence Award" from the Soochow Management Academic Foundation in 2020, 2021, and 2022. He was also honored with the "Teaching Excellence Award" from Soochow University in 2022. In terms of public services, he has been involved in recruitment committees for various public and private organizations.