Business Administration Master Program Course Description

Update 2016/7/21

 

 

SEMINARS ON RESEARCH TOPICS ()A

企碩一/2/0

This course is designed to introduce the recent research topics in operations management, marketing management, human resources management, financial management, and information management. The purpose of this course is to stimulate student’s research interest and creativity, and to enforce student’s logical thinking ability and thesis writing technique.

 

 

SEMINARS ON RESEARCH TOPICS () B

企碩一/2/0

This course is designed to introduce the recent research topics in operations management, marketing management, human resources management, financial management, and information management. The purpose of this course is to stimulate student’s research interest and creativity, and to enforce student’s logical thinking ability and thesis writing technique.

 

SEMINARS ON RESEARCH TOPICS () A

企碩一/ 0/2

This course focuses is instructed by multi teachers to discuss research papers in various disciplines of business administration. The purposes of this course are to help students to understand the relationships among the practical problems, theories and empirical works in business administration. Not only for providing fundamental backgrounds that could help MBA students in their thesis writing, students are expected to get better understanding of the meanings and values of the scientific research in business administration.

 

 

SEMINARS ON RESEARCH TOPICS () B

企碩一/ 0/2

This course focuses is instructed by multi teachers to discuss research papers in various disciplines of business administration. The purposes of this course are to help students to understand the relationships among the practical problems, theories and empirical works in business administration. Not only for providing fundamental backgrounds that could help MBA students in their thesis writing, students are expected to get better understanding of the meanings and values of the scientific research in business administration.

 

 

BUSINESS RESEARCH METHODS

企碩一/0/3

The course introduces the concepts of business research procedure, research design, various primary data collection and data analysis methods, as well as how to write a research proposal and research report. It also teaches students the practical knowledge descriptions, explanations, and prediction for phenomena of interesting pertaining to business.

 

 

FORECASTING METHODS

企碩一/3/0

Forecasting is very important in many types of organizations since predicting future events must be incorporated into the decision-making process. A forecaster must analyze the past data to prepare a forecasting task.

Forecasting methods can be divided into two basic types - qualitative and quantitative methods. In this course, several forecasting methods are discussed, such as regression analysis, exponential smoothing decomposition methods, time series regression, nonseasonal Box-Jenkins modeling, seasonal Box-Jenkins modeling, etc. The required background is basic statistics.

 

 

MULTIVARIATE ANALYSIS

企碩一/3/0

This course it to introduce the statistical analysis of multivariate data. It focuses on concepts, methods, computation, and interpretation. There are serveal examples drawn from fields such as economics, education, psychology, marketing, and accounting. Topics include multivariate analysis of variance, principal components, factor analysis, and canonical conflation, discriminate analysis and cluster analysis.

 

 

QUANTITATIVE METHODS IN BUSINESS RESEARCH

企碩一/0/3

This course will cover a comprehensive introduction to quantitative method with special emphasis on marketing and behavior science applications. The related statistical programming software will be introduced so as to enables the learners to apply the quantitative methods in managerial decision-making.

 

 

MANAGEMENT SCIENCE

企碩一/3/0

This course will introduce the popular scientific methods applied in the management practices and researches with related cases. The purpose is to allow students to learn and recognize the features and application skills of management science. The major topics include optimization problems and related methods (optimization and heuristic approaches), decision problems and related methods (e.g. AHP, DEA, statistics).

 

 

HUMAN RESOURCES MANAGEMENT

企碩一/0/3

The course is designed based on Taiwan's present social, political, economic and environmental factors. It provides students a thorough understanding of how a professional human resource functions in an effective organization. In addition, it teaches students a series of human resources management skills that can be utilized to bring individuals and organization together to reach their common goals in a most effect way. Seminars concentrate on the following areas:

(1).     The organization, the environment and human resources management.

(2).     Planning/staffing the organization.

(3).     Rewarding for contributions management.

(4).     Appraising for improvement systems.

(5).     Employee and organization development.

(6).     Accommodating/managing/assessing human resources functions.

(7).     Structuring/managing/assessing human resources functions.

(8).     Future trends and issues.

 

 

ORGANIZATIONAL BEHAVIOR SEMINAR

企碩一/3/0

This course starts with a brief introduction to behaviors in organizations with emphasis on understanding human nature. Then three main topics will be taught. First, we will introduce individual behaviors and their antecedents including humanity, perception, personality, attitudes, motivation, values and learning theory. Second, we will introduce group behavior and their antecedents such as power, leadership, group dynamics, career planning and counseling, compunction, conflict management. At last, we will introduce organizational culture, stress management, QWL (Quality of Work Life), and organizational change and development, which are the main topics of current concern.

 

 

SEMINARS ON ORGANIZATIONAL THEORY

企碩一/3/0

This is an advanced course in Organization Theory. It covers the basic theories and principles of the structuring of contemporary organizations in a complex, dynamic, uncertain, and competitive environment. It examines the effects of both the internal and external environment on managerial choices for the structuring of organizations.

This course reviews the organization environment, design, and change. Key issues addressed include organizations and organizational effectiveness, stakeholders, managers, and ethics, managing in a changing global environment, basic challenges of organizational design, authority and control, specialization and coordination, creating and managing organizational culture, organizational design and strategy in a changing global environment, organizational design, competences, and technology, types and forms of organizational change, organizational transformations, decision making, learning, KM, and IT, innovation, intrapreneurship, and creativity, managing conflict, power, and politics.

 

 

ORGANIZATIONAL CHANGE

企碩一/0/3

The need for knowledge about organizational change has been raised dramatically. In this course, we address the question: How can change be managed effectively? The topics include the purpose of change, leadership of change, focus of change, planning of change, and motivation for change. Besides, to learning the best practice of the experienced practitioners in organizational change, we will study several cases that CEOs had guided their companies through major turnarounds and transformations.

 

 

TEAM MANAGEMENT

企碩二/0/3

This course focuses on group dynamics in the context of organizations, and the predominant psychological theories that explain the formation and development of workgroups. It also emphases on learning how effective strategies and techniques can be used to enhance team work in organizations. This course is designed to enable students to apply relevant social, personality, and cognitive psychological theories and models to the creation and maintenance of effective work groups and teams in organizations. Students will develop a well understanding with current theories and practices that contribute to group or team effectiveness. The course will also focus upon the ingredients that combine to make effective groups/teams, including composition, size, types of tasks, resources, leadership, roles, goals, work, organizational factors, interpersonal processes (including decision-making), training, and interventions (including conflict resolution).

 

 

CASE STUDY ON MANAGEMENT SYSTEM

企碩二/3/0

This course discusses on management systems such as (1) Management by objective, (2) Profit Center (3) Performance evaluation (4) Budget, which can Improve management effectiveness and make good use of resources to achieve corporation goal.  This course will make students (1) familiar with and understand these systems, and (2) able to conduct these systems and evaluate the effectiveness of them.

 

 

SEMINAR ON MANAGEMENT PRACTICE

企碩二/3/0

The objectives of this course are helping students to understand the essential components of business operation, and to assist students to experience the fast and diversified changing in the market environment. This course will emphasize the practice sharing, discussion, communication, and brainstormingetc. We will also invite some business managers from different areas to share their management experience. Students will be requested to make a business plan, teacher and participating students will give suggestions to assist improve the plan.

 

 

BUSINESS DIAGNOSIS

企碩二/0/3

Business diagnosis attempts to find out problems and defects through collecting and analyzing data in a comprehensive system, in order to improve its performance and to avoid any potential damage.

The daily practice of business diagnosis includes internal or external diagnoses from the personal perspective; management-related or business-related diagnosis from the content perspective; preliminary or concurrent diagnosis from the process perspective..

The course puts together in-depth analyses and real-case studies in order to help participants understanding the hands-on knowledge about this issue.

 

 

INNOVATION AND ENTREPRENEURSHIP

企碩二/0/3

Entrepreneurship is a critical element for economic development around world. This course aims at providing students with useful insights related to innovation and entrepreneurship. It explores both the theoretical and practical aspects of entrepreneurship and innovation in the start-ups and large firms. In this way, this course offers a set of tools and techniques to identify, elaborate and understand the role of entrepreneurs and entrepreneurial process.

 

 

MARKETING MANAGEMENT

企碩一/3/0

The aims of this course are to enable students to understand, evaluate, and influence marketplace behavior in wide variety of settings. Cases, readings, and guest presentations will focus on the questions such as: How do consumers and organizations use information in making purchase decisions? How can complex buyer behavior be modeled? How can new products and services be successfully introduced in the marketplace? (Why do so many fail?)  What is the role of marketing research in competitive analysis, product liability, trade name infringement, and antitrust? This course draws on the expertise of several guest speakers, including senior managers, consultants, and academics.

 

 

SEMINARS ON INTERNATIONAL MARKETING MANAGEMENT

企碩二/0/3

This course intends to guide the learners to understand the international marketing environment and the issues of marketing management as they are applied in the modern international firms. 

Special emphasis will be put on the analysis of marketing environment and comparative marketing in different environment to achieve sustainable competitive advantage in global marketing activities.

 

 

SEMINAR ON ADVERTISEMENT RESEARCH

企碩一/0/3

Upon the basis of marketing, advertisement management, statistics and psychology, this graduated seminar on advertisement research taps major issues such as circulations, exposures, recall rate, Brand attitude, purchase intent and post-purchase attitude. We selectively inquire specific topics such as political election ad, public affair ad, non-profit ad, and so on when necessary. The methodology includes correlational analysis, regression analysis, canonical analysis, model goodness-of-fit analysis, such as LISREL , etc.

 

 

MARKETING RESEARCH

企碩二/3/0

For the students who are going to conduct research in topics of marketing discipline, there are some basic techniques and tools they have to learn. Therefore, the main objectives of this course are to motivate students to: (a) Developing an understanding of research problems in marketing field; (b) acquire practical conceptual and empirical tools for analyzing these problems. This course is divided into three parts, which are (a) Basic problems: including some basic problems in conducting research in marketing field; (b) Applying cases: including the cases that applied statistical methods; (c) Software: some basic tools for research, such as LISRL, SAS or SPSS.

 

 

CONSUMER BEHAVIOR

企碩二/0/3

Consumer behavior is the activities about how does a consumer to consume, obtain, use, and dispose of goods or services. This course attempts to realize, explain and predict human behavior from the viewpoint of behavioral science. The aim of this course is to enable students to apply these theories and principles to solve the problems relevant to consumer behavior. It also explores the antecedents of consumer behavior, such as people influence, group movement, social level, culture factor, etc. The contents of this course include:

1.          Market and consumer.

2.          Environmental Antecedents of consumer behavior, such as culture, ethics, social level and hierarchy, other people influence, family and households.

3.          Individual characteristics, e.g. personal resource, involvement, knowledge, attitude, personnel, values and Lifestyle.

4.          Consumer physical process, including information process, learning, and other influences.

5.          Consumer decision making process and behavior of consumption, including decision making process, demand and problem comfirmation, seeking, alternatives evaluation, purchasing and after purchasing behavior.

6.          Consumerism and social responsibility.

 

 

CUSTOMER RELATIONSHIP MANAGEMENT

企碩二/0/3

All companies realize that customers are the most important assets to them. How to improve the relationship and make win-win solutions between enterprises and customers is the main issue of this course.

 

 

MARKETING SEMINAR

企碩二/0/3

This course discusses the specific issues involved in marketing, including marketing strategies, consumer behavior, new product development, brand equity, sales production and advertising management. Selected books and articles will be discussed in class. This course is aimed at providing a further understanding of important marketing knowledge, and the students are expected to learn the skills in applying marketing in the real business world.

 

 

SERVICE MARKETING

企碩二/0/3

Service industries are quite varied. Services are intangible, inseparable, variable, and perishable.  Each characteristic poses challenges and requires certain strategies. Marketers must find ways to give tangibility to intangibles; to increase the productivity of service providers; to increase and standardize the quality of the service provided; and to match the supply of services during peak and nonpeak periods with market demand.

Service companies face three tasks - increasing their competitive differentiation, their service quality and their productivity. In this course, we examine the following questions: How are services defined and classified? How do services differ from goods? How can service firms improve their differentiation quality, and productivity? How can goods-producing companies improve their product support services?

 

 

MANAGEMENT INFORMATION SYSTEM

企碩一/3/0

The purpose of this course is to explore the meaning of data information system, and its relationship with the business administration. It includes several subjects, such as data structure, data base, and information flow, integration of operations research, system analysis and data processing techniques in problem solving, computer model building, and system design for the construction of Management Information System.

 

 

SEMINARS ON INFORMATION MANAGEMENT (I)

企碩一/0/3

The purpose of this course is to let student understand major organizational issues of information technology applications through introducing and discussing some important literatures and concepts in Management Information Systems. For the rapid changes of information technology applications, this course will cover both the classic literatures and the current major issues to show how the current problems and solutions are related to the past experiences and theories, and how the rapid changing technologic environments can be deal with past experiences. Moreover, this course also aims to let students: understand the evolutions of major issues and concepts, understand the value of theories and their relations with practices, and develop critical thinking abilities for fashionable issues.

 

 

SEMINARS ON INFORMATION MANAGEMENT (II)

企碩二/3/0

Information technologies are becoming pervasive in our personal and professional lives, and are developing into an important factor in the performance of organizations. The purpose of this course is to introduce MBA students the foundations of information technologies. Topics include the components, infrastructure, usage and limitations of information, and some related economic, industry, organizational, and policy issues. This course will not introduce the applications of specific technology, but to discuss the nature, meanings, and developing trends of the information technology. The focus of this course is not the same with Seminars on Information Management (I), and which is not prerequisite for this course.

 

 

SEMINARS ON INFORMATION AND SERVICE MANAGEMENT

企碩二/3/0

This course is designed to investigate and to discuss selected topics of current interests in the area of information and service management. It helps prospective students to be familiar with key concepts of the recently researches. Topics may relate to, but not be limited to, the following issues: information and technology management, performance evaluation of information systems, technology acceptance model, customer relationship management. Several commonly used statistical packages will also be introduced.

 

 

ELECTRONIC COMMERCE

企碩二/0/3

According to some recent market research, the value of network economy will grow in a stunning rate. Even in the Asia Pacific, it is estimated that the market value of electronic commerce (EC) will also grow rapidly. The electronic commerce here refers to conduct a business via modern communication technologies, which can be classified into two categories of business-to-business (B2B) and business-to-consumer(B2C).

The essence of business is the transaction between two parties. Broadly speaking, the transactions within the EC activities involve the distribution of goods, services from the manufacturers to the retailers. Hence, this course will first introduce the meanings and implications of business distribution, then we will talk about the difference between the traditional distribution model and the network-based distribution. Furthermore, this course will discuss the impacts and effects of the network distribution on the contemporary industries in Taiwan. Finally, we will introduce one of the most important trends in the near future: Electronic Business. In the new era, business has to respond strategically, and transform itself into a business electronically.

 

 

FINANCIAL MANAGEMENT

企碩一/3/0

The course provides framework, concepts, and tools for analyzing financial decisions, such as investment decision, financing decision, operation decision and dividend decision. The topics include theory of finance, working capital management, securities analysis, portfolio management, empirical research in finance, and identifying and solving financial problems through the use of case studies.

 

 

ADVANCED TOPICS IN FINANCE

企碩一/3/0

This course provides follow-up on basic financial frameworks and analytical methods outlined in introductory courses, such as financial management and financial statement analysis. The course focuses on an in-depth analysis of financial considerations related to corporate growth. The topics include corporate goals in terms of maximizing shareholders’ equity, dividend policy, capital structure, cost of capital, return on investments, and corporate growth.

 

 

FINANCIAL ENGINEERING & INNOVATION

企碩一/0/3

In this course, we will first briefly review stocks and bonds, and then focus upon some important derivative securities such as forwards, futures, swaps, and options. We will learn what and why these derivatives are made of, and how to use these financial instruments to speculate, hedge, or arbitrage. We will study how to price these financial instruments fairly, by either theoretical or computational methods. Throughout this course, we will also learn and utilitze a programming languages and statistical analysis tool, namely, R, for various computation and analysis.

 

 

SEMINARS ON MANAGERIAL ACCOUNTING

企碩一/0/3

The objective of this course is to enable students knowing how to use accounting information in management process for doing an effective decision making, planning and controlling. This course involves the following topics: (a) Basic techniques, e.g. cost behavior model, cost-volume-profit analysis, cost-variance analysis. (b)How to use the accounting information in management decision making, e.g. pricing decision, production decision, and investment decision. (c) How to use the accounting information in planning and controlling, e.g. profit planning, performance budgeting, responsibility center and performance controlling.

 

 

TOPICS ON INVESTMENT

企碩一/0/3

This course is intended to investigate the modern portfolio theory, the development of the new investment tools and financial risk. In addition to learning theoretical analysis, the emphasis is given to enable students to make their investment decision in a real world, including: 

1. Securities Analysis

2. Portfolio Theory

3. Investment Performance Evaluation

4. Fix-income Securities

5. Derivatives-Futures, Option & Swap

6. Financial Risk Management-VaR

 

 

FINANCIAL MARKETS AND NEW FINANCIAL INSTRUMENTS

企碩二/3/0

This course aims on:

. EU, US and Japan are now restructuring their financial systems. The new development is moving toward universal banking in which the dichotomy between security and banking. The segmentation between SR and LR funds’ markets are disappearing. In this course, we examine the trend of world’s financial development, including the revision of Glass-Straggle Act in the US, and the financial restructuring in US, Japan and Taiwan.

. Moving into an universal banking means that traditional commercial banks step forward into investment banking, which provides not only financial services, but also  the financial engineering assistance. We investigate those new financial products and main business scopes of investment banking, such as syndication, project finance, M&A, futures( commodity, financial futures), options ( all kinds of options, warrant,……), swaps ( currency swaps, interest rate swaps)……etc..

. We focus on market structures, trading rules, the related regulations and theories and models of pricing.

 

 

SEMINARS ON INTERNATIONAL FINANCIAL MANAGEMENT

企碩二/0/3

This course focuses on the conversion of funds, financial management and investment in the international context.  The course starts with an introduction of the environment of international financial management.  It further examines 4 key elements that a multinational firm should consider in decision-making.  These elements include foreign exchange risk management, multinational working capital management, financing foreign operations and foreign investment analysis.

 

 

MERGERS AND ACQUISITIONS THEORY AND APPLICATIONS

3/0

Deals of mergers and acquisitions are at an all-time high in Taiwan’s financial system. This course provides the guidance and tools that managers need to know in successful merges and acquisitions.  The course explains the issues that managers face at each stage of the process and contains step-by-step instructions for creating a successful communications strategy, retaining and re-recruiting key talent, creating a clear selection and staffing plan, designing and managing the integration process, and measuring progress.

 

 

OPERATIONS MANAGEMENT

企碩一/0/3

Production control has always played an important role in the field of management science. Inventory control, MRP, just-in-time, and many kinds of schedulings are introduced in this course in detail to help students effectively use these analytical methods in different industrial fields.

 

 

DECISION SUPPORT SYSTEMS

企碩一/3/0

Decision making is the most attractive part of and management. The broadest definition of decision support systems (DSS) would be any use of readily available computer systems to aid decision makers faced with a decision. This course focuses on the application of DSS to aid business decision making. It includes 1) Overview of the DSS concepts, 2) decision analysis using management science and engineering economic, 3) examples for DSS such as, IFPS DSS MS/OR, and 4) how to design a friendly DSS from the point of cognitive view.

 

 

BUSINESS PROCESS MANAGEMENT

企碩一/0/3

Business environment is changing rapidly. Firms must cultivate their agile capability to cope with the ever-changing internal and external environment. It is critical for a firm to own organizational and management competences in establishing competitive core business processes and adjust them while needed. E-business development and the goal to pursue highly effective business processes have become the focus of business administration. Many new technologies and tools, such as six Sigma, BPR, B2B tools, B2C tools, have been developed and applied in all aspects of business management environment. This course will systematically introduce students with the knowledge of business process management, including historical development, process management methodologies, and process management tools. Business cases will be used to practice the skill of business process management tools.

 

 

SERVICE OPERATIONS MANAGEMENT

企碩二/0/3

Due to the unique nature of service operations, some modifications should be made toward many traditional operations topics.  This course is introduced by studying some topics unique to service operations and some up-to-date papers that discuss the current service issues.

 

 

SUPPLY CHAIN MANAGEMENT

企碩一/3/0

This course will provide a comprehensive introduction to the key components in supply chain management. Throughout the classes, many best practices adopted by leading companies will be taught by interactive case learning approach. The focus will be on both theory and cases with the aid of classical literature review. This will allow students to get a complete picture of the operational models and collaborative relationships among supply chain members. The purpose of this course is to build up the fundamental knowledge in supply chain management in order to let the class students to facilitate their career developments in future.

 

 

PURCHASING AND SUPPLY MANAGEMENT

企碩一/3/0

According to Annual Survey of Manufacturers, purchasing expenditure occupied 56-63% of sale revenue ,which signified the role and importance of purchasing  in the business operation. Especially, due to the industry moving out to off-shore and being a member of WTO ,Taiwan has changed its role as a purchasing-oriented country instead of a manufacturing-oriented country. Consequently, the course is devoted to study the management functions of purchasing, including purchasing organization and system, cost analysis and negotiation , ethics and behavior.  Besides, we would like to take a further study on the purchasing’s leverage in supply chain.

 

 

SEMINARS ON TRANSPORTATION AND COMMUNICATIONS

企碩一/0/3

This course serves as an introduction to the development of transportation and communications industries. The course illustrates the fundamental differences among the various transportation/communications services in terms of their basic cost structures, market competition, and service characteristics. The focus of the course is on the wide range of issues facing managers in each of the transportation and communications markets. This includes decisions on market entry, pricing, competitive responses, service levels, and capital structure in a deregulated environment. Both specific management decision as well as overall strategies pursued by management in each of the services are compared and contrasted through a variety of case problems. The importance of the appliying new technologies to the overall productivity of a firm is also stressed, as well as the possibility of using technologies to gain a strategic advantage over competitors.

 

 

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

企碩二/3/0

This course will introduce the fundamental concepts and management skills of logistics and supply chain management which is an important business competitive business weapon.   The purpose of this course is to provide students a complete guide and training to the critical business and management philosophy in the new era. The course coverage will mainly contain the evolution of logistics and supply chain management, key logistics and supply chain management activities, logistics and supply chain quality and performance measurement, the implementation of logistics and supply chain management.

 

 

STRATEGIC MANAGEMENT

企碩二/3/0

This course provides participants an introduction to strategy formulation and implementation, and to show how strategies can contribute to an organization’s achievements. We will study the nature of determinants of competition within individual industries. The emphasis is on diagnosing the determinants of an industry’s structure and formulating a rational and competitive strategy for coping with that structure. We will also examine several “real” cases from Taiwan, which illustrate successful and unsuccessful management strategies in order to better understanding competitive strategy.

Computing and communications technology have been the major causes of the economic and organizational change in recent years. This course presents the core concepts of the converged computing and communication technology and industry. Topics such as the possibilities and limitations of the technology and infrastructure of networked computing, and the business, economic, and government policy issues that impact the applications of networked computing are included. The goal of this course is to empower students to participate fully in generating new ideas for using these exciting technologies and to work effectively with implementers to bring these ideas to fruition.

 

 

THESIS

企碩二/0/0

 

 

BUSINESS LAW SEMINARS

企碩一/3/0

This course focuses on legal subjects in connection with business operation, such as commercial contracts, international offering, merger & acquisition, dumping, antitrust and unfair competition, and intellectual property rights, etc.

 

 

MANAGEMENT THEORY PRACTICE

企碩一/0/3

The students can fully understand the following topics: 1) The importance of management and different approach. 2) The planning functions including strategic plan and MBO. 3) The organizing functions including departmentalization, delegation of authority. 4) The directing functions including leadership styles and motivation theories. 5) The controlling functions including control process and auditing. The courses compare the theories to practices which instruct the students the management is not only a science but also an art.

 

 

TOPICS IN GLOBAL MANAGEMENT

企碩一/0/3

In this course, we will invite four visiting professors, who come from different foreign areas or countries, to lecture on the topics in international management or economics. These topics include international economy and society development, global organization's strategic planning, human resource, marketing, finance, and production. Each visiting professor will talk about four or five topics in a month. In other words, students will hear about 16 lectures in a semester from four visiting professors.

 

 

HIGH TECHNOLOGY INTRODUCTION AND INDUSTRY

企碩二/3/0

Knowledge economics has become an increasingly hot and popular topic in 21 century. The development of new economics will also be leaded by high technology industry in the near future. The employment market, such as securities market, financial market, technology management, and technology law, are interrelated to high technology industry.

The characteristic of this course includes industry analysis and technology. Moreover, all fields of industries now and in the future will be described. The simple contents of this course will lead all students without technology background to appreciate all high technology industries.

This course will start with the basic physics concepts, and then the nanotechnology, optical electronics, and communication industries will be discussed. After that, the basic chemical concepts, biotechnology, new energy and medical industries will be mentioned.

 

 

GROUP FIELD PROJECT

企碩二/3/0

Group field projects involve a team work with three to six  students and  a faculty supervisor on problems of corporate or nonprofit clients. The central issues may fall in  the broad areas, such as business strategy, organization structure and control systems, work relationships and processes, marketing, business opportunity studies, and plans for launching a new venture. Project success depends on accurate problem definition, intensive fact gathering through field interviews and from library sources, clear written and oral presentation, and effective team management. Thus, most project teams need to employ some team work skills, such as professional consulting and task force teams.

 

 

SEMINARS ON MANAGEMENT PRACTICE

企碩二/0/3

This course focuses on the practical application of management. The cases and new theories raised by students will be discussed. Following issues will also be the main topics: 1) management of new industries in Taiwan, 2) analytical technique of industry, 3) individual management and relation management, 4) analysis of leadership.