Business Administration Executive Master Program Course Description

 

Update 2011/8/30

 

 

BUSINESS RESEARCH METHODS

企碩專一/0/3

The course introduces the concepts of business research procedure, research design, various primary data collection and data analysis methods, as well as how to write a research proposal and research report. It also teaches students the practical knowledge descriptions, explanations, and prediction for phenomena of interesting pertaining to business.

 

 

SEMINARS ON RESEARCH TOPICS

企碩專一/0/3

This course is designed to introduce the recent research topics in operation management, marketing management, human resources management, financial management, and information management. The purpose of this course is to stimulate student’s research interest and creativity, and to enforce student’s logical thinking ability, literature review and presentation and thesis writing skills.

 

 

MANAGEMENT SCIENCE

企碩專一/3/0

This course introduces the popular scientific methods applied in the management practices and researches with related cases.  The purpose is to allow students to learn and recognize the features and application skills of management science. The major topics include optimization problems and related methods (optimization and heuristic approaches), decision problems and related methods (e.g. AHP, DEA, statistics).

 

 

QUALITATIVE RESEARCH METHOD

企碩專二/3/0

This course will firstly introduce theoretical background of qualitative research and its important research procedures and methods. Then, the methods of analysis and interpretation of qualitative data will be instructed. Finally, students will be trained to use qualitative research software and be given qualitative research assignment for practice. It is expected that students can really learn how to conduct a qualitative research. Thus, they can improve on exploration, analysis, interpretation and action for solving real problems of management.

 

 

HUMAN RESOURCES MANAGEMENT

企碩專一/3/0

The course is designed based on Taiwan's present social, political, economic and environmental factors. It provides students a thorough understanding of how a professional human resource functions in an effective organization.  In addition, it teaches students a series of human resources management skills that can be utilized to bring individuals and organization together to reach their common goals in a most effect way. Seminars concentrate on the following areas:

(1).     The organization, the environment and human resources management.

(2).     Planning/staffing the organization.

(3).     Rewarding for contributions management.

(4).     Appraising for improvement systems

(5).     Employee and organization development.

(6).     Accommodating/managing/assessing human resources functions.

(7).     Structuring/managing/assessing human resources functions.

(8).     Future trends and issues.

 

 

TEAM DEVELOPMENT

企碩專一/1/0

This course focuses on the theory and knowledge that explain the formation and development of working groups. Emphasizing on learning team dynamics and how effective strategies and techniques can be used to enhance team work. This course is also designed to enable students to interact with each other through team building process, and strengthen cohesion and identification of EMBA students. Students can also learn the effective learning methods and approaches.

 

 

KNOWLEDGE COMMUNITY, ORGANIZATIONAL LEARNING & THEIR METHODOLOGY

企碩專一/3/0

In an era where knowledge is extremely valuable, knowledge and innovation has become the base of competitive advantage.  Due to react to the drive force of globalization, many companies now use the mechanisms of Communities-of-Practice & Organizational Learning (OL) to increase the knowledge base and innovation capability.  The exploration method and its methodology are also discussed.

 

 

INNOVATION AND ENTREPRENEURSHIP

企碩專一/0/3

Entrepreneurship is a critical element for economic development around world. This course aims at providing students with useful insights related to innovation and entrepreneurship. It explores both the theoretical and practical aspects of entrepreneurship and innovation in the start-ups and large firms. In this way, this course offers a set of tools and techniques to identify, elaborate and understand the role of entrepreneurs and entrepreneurial process.

 

 

ORGANIZATIONAL CHANGE

企碩專一/0/3

The need for knowledge about organizational change has been raised dramatically. In this course, we address the question: How can change be managed effectively? The topics include the purpose of change, leadership of change, focus of change, planning of change, and motivation for change. Besides, to learning the best practice of the experienced practitioners in organizational change, we will study several cases that CEOs had guided their companies through major turnarounds and transformations.

 

 

CASE STUDY ON MANAGEMENT SYSTEM

  企碩專二/0/3

This course discusses on management systems such as (1) Management by objective, (2) Profit Center (3) Performance evaluation (4) Budget, which can Improve management effectiveness and make good use of resources to achieve corporation goal.  This course will make students (1) familiar with and understand these systems, and (2) able to conduct these systems and evaluate the effectiveness of them.

 

 

SEMINAR ON MANAGEMENT PRACTICE

企碩專二/3/0

The objectives of this course are helping students to understand the essential components of business operation, and to assist students to experience the fast and diversified changing in the market environment. This course will emphasize the practice sharing, discussion, communication, and brainstorming…etc. We will also invite some business managers from different areas to share their management experience. Students will be requested to make a business plan, teacher and participating students will give suggestions to assist improve the plan.

 

 

TEAM MANAGEMENT

企碩專二/3/0

This course focuses on group dynamics in the context of organizations, and the predominant psychological theories that explain the formation and development of workgroups. It also emphases on learning how effective strategies and techniques can be used to enhance team work in organizations. This course is designed to enable students to apply relevant social, personality, and cognitive psychological theories and models to the creation and maintenance of effective work groups and teams in organizations. Students will develop a well understanding with current theories and practices that contribute to group or team effectiveness. The course will also focus upon the ingredients that combine to make effective groups/teams, including composition, size, types of tasks, resources, leadership, roles, goals, work, organizational factors, interpersonal processes (including decision-making), training, and interventions (including conflict resolution).

 

 

BUSINESS DIAGNOSIS

企碩專二/0/3

Business diagnosis attempts to find out problems and defects through collecting and analyzing data in a comprehensive system, in order to improve its performance and to avoid any potential damage.

The daily practice of business diagnosis includes internal or external diagnoses from the personal perspective; management-related or business-related diagnosis from the content perspective; preliminary or concurrent diagnosis from the process perspective..

The course puts together in-depth analyses and real-case studies in order to help participants understanding the hands-on knowledge about this issue.

 

 

SEMINAR IN MANAGEMENT OF KNOWLEDGE WORKERS

企碩專二/0/3

The purpose of this course is to help students understanding that what the different characteristics of the knowledge workers are, and what different ways of management are needed for business organizations to manage their knowledge workers effectively under the development of knowledge economy, while many jobs in business become knowledge work and the workers of the jobs become knowledge workers. The above questions to be studied and discussed in this course are very urgent and important issues for the business today. With the study of the management of knowledge workers, it is expected to improve the performance and satisfaction of knowledge workers.

 

 

MARKETING MANAGEMENT

企碩專一/3/0

The aims of this course are to enable students to understand, evaluate, and influence marketplace behavior in wide variety of settings. Cases, readings, and guest presentations will focus on the questions such as: How do consumers and organizations use information in making purchase decisions? How can complex buyer behavior be modeled? How can new products and services be successfully introduced in the marketplace?  (Why do so many fail?)  What is the role of marketing research in competitive analysis, product liability, trade name infringement, and antitrust? This course draws on the expertise of several guest speakers, including senior managers, consultants, and academics.

 

 

SEMINARS ON INTERNATIONAL MARKETING MANAGEMENT

企碩專二/0/3

This course intends to guide the learners to understand the international marketing environment and the issues of marketing management as they are applied in the modern international firms. 

Special emphasis will be put on the analysis of marketing environment and comparative marketing in different environment to achieve sustainable competitive advantage in global marketing activities.

 

 

MARKETING RESEARCH

企碩專二/3/0

For the students who are going to conduct research in topics of marketing discipline, there are some basic techniques and tools they have to learn. Therefore, the main objectives of this course are to motivate students to (a) Developing an understanding of research problems in marketing field; (b) acquire practical conceptual and empirical tools for analyzing these problems. This course is divided into three parts, which are (a) Basic problems: including some basic problems in conducting research in marketing field; (b) Applying cases: including the cases that applied statistical methods; (c) application of software: some basic tools for research, such as LISRL, SAS or SPSS.

 

 

SERVICE MARKETING

企碩專二/3/0

Service industries are quite varied.  Services are intangible, inseparable, variable, and perishable.  Each characteristic poses challenges and requires certain strategies.  Marketers must find ways to give tangibility to intangibles; to increase the productivity of service providers; to increase and standardize the quality of the service provided; and to match the supply of services during peak and nonpeak periods with market demand.

Service companies face three tasks - increasing their competitive differentiation, their service quality and their productivity.  In this course, we examine the following questions:

1.          How are services defined and classified?

2.          How do services differ from goods?

3.          How can service firms improve their differentiation quality, and productivity?

4.          How can goods-producing companies improve their product support services?

 

 

CUSTOMER RELATIONSHIP MANAGEMENT

企碩專二/0/3

All companies realize that customers are the most important assets to them. How to improve the relationship and make win-win solutions between enterprises and customers is the main issue of this course.

 

 

MARKETING PRACTICE SEMINAR

企碩專二/0/3

This course mainly tries to introduce the application of marketing principles in various fields, e.g. industry, government, individual, region and thinking .  Due to the wide scope of marketing, the course will be taught to meet the needs of students and the specific change of the economic-political-social environment.

 

 

MANAGEMENT INFORMATION SYSTEMS

企碩專一/3/0

The purpose of this course is to explore the meaning of data information system, and its relationship with the business administration.  It includes several subjects, such as data structure, data base, and information flow, integration of operations research, system analysis and data processing techniques in problem solving, computer model building, and system design for the construction of Management Information System.

 

 

ELECTRONIC COMMERCE

企碩專一/0/3

According to some recent market research, the value of network economy will grow in a stunning rate. Even in the Asia Pacific, it is estimated that the market value of electronic commerce (EC) will also grow rapidly. The electronic commerce here refers to conduct a business via modern communication technologies, which can be classified into two categories of business-to-business (B2B) and business-to-consumer (B2C).

The essence of business is the transaction between two parties. Broadly speaking, the transactions within the EC activities involve the distribution of goods, services from the manufacturers to the retailers. Hence, this course will first introduce the meanings and implications of business distribution, then we will talk about the difference between the traditional distribution model and the network-based distribution. Furthermore, this course will discuss the impacts and effects of the network distribution on the contemporary industries in Taiwan. Finally, we will introduce one of the most important trends in the near future: Electronic Business. In the new era, business has to respond strategically, and transform itself into a business electronically.

 

 

SEMINARS ON INFORMATION AND SERVICE MANAGEMENT

企碩專二/3/0

This course is designed to investigate and to discuss selected topics of current interests in the area of information and service management.  It helps prospective students to be familiar with key concepts of the recently researches. Topics may relate to, but not be limited to, the following issues: information and technology management, performance evaluation of information systems, technology acceptance model, and customer relationship management. Several commonly used statistical packages will also be introduced.

 

 

FINANCIAL MANAGEMENT

企碩專一/3/0

The course provides framework, concepts, and tools for analyzing financial decisions, such as investment decision, financing decision, operation decision and dividend decision. The topics include theory of finance, working capital management, securities analysis, portfolio management, empirical research in finance, and identifying and solving financial problems through the use of case studies.

 

 

SEMINARS ON MANAGERIAL ACCOUNTING

企碩專一/3/0

The objective of this course is to enable students knowing how to use accounting information in management process for doing an effective decision making, planning and controlling. This course involves the following topics: (a) Basic techniques, e.g. cost behavior model, cost-volume-profit analysis, cost-variance analysis. (b) How to use the accounting information in management decision making, e.g. pricing decision, production decision, and investment decision. (c) How to use the accounting information in planning and controlling, e.g. profit planning, performance budgeting, responsibility center and performance controlling.

 

 

FINANCIAL MARKETS AND NEW FINANCIAL INSTRUMENTS

企碩專二/3/0

This course aims on:

. EU, US and Japan are now restructuring their financial systems.  The new development is moving toward universal banking in which the dichotomy between security and banking. The segmentation between SR and LR funds’ markets are disappearing.  In this course, we examine the trend of world’s financial development, including the revision of Glass-Straggle Act in the US, and the financial restructuring in US, Japan and Taiwan.

. Moving into an universal banking means that traditional commercial banks step forward into investment banking, which provides not only financial services, but also the financial engineering assistance. We investigate those new financial products and main business scopes of investment banking, such as syndication, project finance, M&A, futures( commodity, financial futures), options ( all kinds of options, warrant,……), swaps ( currency swaps, interest rate swaps)……etc..

. We focus on market structures, trading rules, the related regulations and theories and models of pricing.

 

 

SEMINARS ON INTERNATIONAL FINANCIAL MANAGEMENT

企碩專二/0/3

This course focuses on the conversion of funds, financial management and investment in the international context. The course starts with an introduction of the environment of international financial management. It further examines 4 key elements that a multinational firm should consider in decision-making. These elements include foreign exchange risk management, multinational working capital management, financing foreign operations and foreign investment analysis.

 

 

OPERATIONS MANAGEMENT

企碩專一/3/0

This course builds on the foundations of operations management established in introductory operations management courses, including quality, inventory, materials, and product development. It reviews the practice of leading globalizing businesses and addresses the challenges facing operations and strategic managers as operations revolutionize global. In the course, students can extend their skills from earlier operations management courses to relate recent innovations in information technology and global operations management by cases study and class discussion.

 

 

SERVICE OPERATIONS MANAGEMENT

企碩專二/0/3

Due to the unique nature of service operations, some modifications should be made toward many traditional operations topics. This course is introduced by studying some topics unique to service operations and some up-to-date papers that discuss the current service issues.

 

 

SUPPLY CHAIN MANAGEMENT

企碩專一/3/0

This course will provide a comprehensive introduction to the key components in supply chain management. Throughout the classes, many best practices adopted by leading companies will be taught by interactive case learning approach. The focus will be on both theory and cases with the aid of classical literature review. This will allow students to get a complete picture of the operational models and collaborative relationships among supply chain members. The purpose of this course is to build up the fundamental knowledge in supply chain management in order to let the class students to facilitate their career developments in future. 

 

 

PURCHASING AND SUPPLY MANAGEMENT

企碩專一/3/0

According to Annual Survey of Manufacturers, purchasing expenditure occupied 56-63% of sale revenue, which signified the role and importance of purchasing in the business operation.  Especially, due to the industry moving out to off-shore and being a member of WTO, Taiwan has changed its role as a purchasing-oriented country instead of a manufacturing - oriented country. Consequently, the course is devoted to study the management functions of purchasing, including purchasing organization and system, cost analysis and negotiation, ethics and behavior. Besides, we would like to take a further study on the purchasing‘s leverage in supply chain.

 

 

SUPPLY CHAIN PLANNING AND ANALYSIS

企碩專一/0/3

This course is divided into three parts. The first part will introduce the in-depth knowledge of supply chain planning and analysis to students, including operations, planning and design of enterprise supply chains. The planning and analysis will be focused on the demand, supply and performance in supply chain management. Many well-known business cases will be introduced to facilitate the understanding of the work of planning and analysis. Secondly, SCOR, the advanced and proven supply chain planning methodology, will be given by workshop approach to allow students to have hands-on experience in using this valuable supply chain process modeling approach. Finally, the students will be divided into groups to study major industry and business topics in the supply chain planning and analysis. The goal of this course is to develop students with the real-world planning and analysis knowledge and skills.

 

 

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

企碩專二/3/0

This course will introduce the fundamental concepts and management skills of logistics and supply chain management which is an important business competitive business weapon. The purpose of this course is to provide students a complete guide and training to the critical business and management philosophy in the new era. The course coverage will mainly contain the evolution of logistics and supply chain management, key logistics and supply chain management activities, logistics and supply chain quality and performance measurement, the implementation of logistics and supply chain management.

 

 

SEMINAR IN GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT

企碩專二/3/0

Global logistics system design is a critical management task for  global businesses to build up their worldwide operations. Supply chain will become a major concern for global firms in building their global channel structure. This course will focus on concepts, techniques, and literatures in the global logistics and supply chain management, using seminar learning approach.

 

 

SPECIAL LECTURE OF ADVANCED SUPPLY CHAIN MANAGEMENT

企碩專二/0/3

This course is designed for the students who have had basic training of supply chain management or business administration. Policy decision makers and senior managers of governmental departments and industrials will be invited to share their experience in the industrial development policy, global logistic, supply chain management, and e-business. Article review and analysis is required for all students, and a study of investment planning as teamwork will be the part of the exercise.

 

 

THESIS

企碩專二/0/0

 

 

SEMINARS ON BUSINESS ADMINISTRATION

企碩專一/0/3

This course introduces main functions of business, including manufacture, marketing, finance, and human resource. Not only helping students to understand individual functions of business, this course aims to provide a global architecture of contemporary business and to help students to know the interdependence among functions, current trends and challenges for business today.

 

 

STRATEGIC MANAGEMENT

企碩專二/3/0

This course provides participants an introduction to strategy formulation and implementation, and to show how strategies can contribute to an organization’s achievements. We will study the nature of determinants of competition within individual industries. The emphasis is on diagnosing the determinants of an industry’s structure, and formulating a rational and competitive strategy for coping with that structure. We will also examine several “real” cases from Taiwan which illustrate successful and unsuccessful management strategies in order to better understanding competitive strategy.

Computing and communications technology have been the major causes of the economic and organizational change in recent years. This course presents the core concepts of the converged computing and communication technology and industry. Topics such as the possibilities and limitations of the technology and infrastructure of networked computing, and the business, economic, and government policy issues that impact the applications of networked computing are included. The goal of this course is to empower students to participate fully in generating new ideas for using these exciting technologies and to work effectively with implementers to bring these ideas to fruition.

 

 

MANAGEMENT THEORY PRACTICE

企碩專一/0/3

The students can fully understand the following topics: 1) the importance of management and different approach. 2) The planning functions including strategic plan and MBO. 3) The organizing functions including departmentalization, delegation of authority. 4) The directing functions including leadership styles and motivation theories. 5) The controlling functions including control process and auditing. The courses compare the theories to practices which instruct the students the management is not only a science but also an art.

 

 

SEMINARS IN BUSINESS LAW

企碩專一/3/0

This course focuses on legal subjects in connection with business operation, such as commercial contracts, international offering, merger and acquisition, dumping, antitrust and unfair competition, and intellectual property rights etc.

 

 

INTRODUCTION OF TECHNOLOGY MANAGEMENT

企碩專一/0/3

The course is designed for students who are interesting to familiarize technology management(TM) or planning to continuously study in this area. It will give students an overall concept of the management of technology, including:

1.          What is technology management (TM)?

2.          R&D management

3.          Technology strategies and organizational capabilities

4.          Innovation and creativities

5.          Technology innovation and technologies commercialization

6.          Intellectual capital and knowledge management

7.          IP policy and protection

8.          Technologies transfer

9.          Entrepreneurs and investment

10.      Technology and social interaction

 

 

TOPICS IN GLOBAL MANAGEMENT

企碩專一/0/3

In this course, we will invite four visiting professors, who come from different foreign areas or countries, to lecture on the topics in international management or economics. These topics include international economy and society development, global organization's strategic planning, human resource, marketing, finance, and production. Each visiting professor will talk about four or five topics in a month. In other words, students will hear about 16 lectures in a semester from four visiting professors.

 

 

HIGH TECHNOLOGY INTRODUCTION AND INDUSTRY

企碩專二/3/0

Knowledge economics has become an increasingly hot and popular topic in 21 century. The development of new economics will also be leaded by high technology industry in the near future. The employment market, such as securities market, financial market, technology management, and technology law, are interrelated to high technology industry.

The characteristic of this course includes industry analysis and technology. Moreover, all fields of industries now and in the future will be described.  The simple contents of this course will lead all students without technology background to appreciate all high technology industries.

This course will start with the basic physics concepts, and then the nanotechnology, optical electronics, and communication industries will be discussed. After that, the basic chemical concepts, biotechnology, new energy and medical industries will be mentioned.