Business Administration Undergraduate Program Course Description

 Freshman     Sophomore     Junior       Senior                                                   update 2016/7/21




ECONOMICS   ( Required )  ( 3 – 3 )

Economics explores choice behavior of human beings. Especially, it concerns how people make choice in order to satisfy their unlimited desire under limited resources. This course includes two parts - macroeconomics and microeconomics. Microeconomics focuses on the analysis of price mechanism which involves consumer behavior, firms' decision making, structure of various markets, and public sector. Macroeconomics concentrates on analyzing aggregate economic activities/phenomena. The main topics include national product, price level, unemployment, inflation, economic policies, economics growth, and international trade.


ACCOUNTING(I)  (Required)  ( 3 - 3 )

This course includes the introduction of basic accounting concept, accounting cycle procedure, record of double entry and the utilization, prepare of financial statement.  It also provides the users of financial analysis and decision making and best practice by means of on-line train.

This course includes 10 tops are (1) Why Accounting Matters, (2) Understanding and complete the accounting cycle process, (3) Accounting for Merchandisers, (4) Internal Control Systems and Cash, (5) Receivables Accounting, (6) Long-term Assets Accounting, (7) Accounting for Liabilities, (8) Corporate Accounting, (9) Prepared Financial Statements, (10) Analyzing Financial Statements.


BUSINESS CALCULUS  ( Required )  ( 2 - 2 )

Business Calculus is intended for using a brief calculus course that emphasises mathematical applications and models.  This course contains ample material for a four-credit lasting two semesters.  We have tried to provide students with conceptual understanding rather than a collection of mechanical procedures.  This course provide emphasis on : (1) Functions  (2) Differentiation  (3) Curve Sketching  (4) Application of Differentiation (5) Integration (6) Exponential and Logarithmic Functions  (7) Topics on Integration  (8) Multivariate Calculus.


INTRODUCTION TO BUSINESS  ( Required )  ( 3 - 0 )

In this course, we introduce some current topics and trends in business, such as the system of business, the form of business, the environment of business, business ethic and social responsibility.  We discuss the various functional areas of business such as production, marketing , finance and information system.  We hope to deepen the students' comprehensive understanding of basic issues in business and motivate them interesting in the advanced business courses.


MANAGEMENT  ( Required )  ( 0 - 3 )

The purpose of this course is to familiarize the students with basic modern management concepts.  The topics introduced are (1) The evolution of management thought; (2) The management  process include - planning, organizing, staffing, leading and controlling.  (3) The future of management theory and challenge.



Computer is a main tool for information system in the information age. Therefore, knowledge of information technology is required for every person. This course will cover the concept and major features in hardware(CPU, memory, I/O devices) and software(system software and application software);also learn how to operate window98, Word on the PC system, and how to use browser in the Internet/WWW. The primary goal of this course is to let the students obtain the information literacy---understanding, knowledge and interaction.



This course introduces some popular package software, which include spreadsheet, presentation tools, and graphic and text authoring tools. The purpose of this course is to introduce and discuss how to use these software tools properly to improve personal productivity and work performance.


INTRODUCTION TO CIVIL LAW   ( Elective )   ( 0 - 2 )

The general provisions includes: (I) General Principles: 1. Persons; 2. Things; 3. Juristic acts; 4. Dates and periods; 5. Statute of limitation; 6. Exercise of rights. (II) Obligation: 1. Occurrence of obligations; 2. Object of obligations; 3. Effects of obligations; 4. Plurality of creditors and debtors; 5. Extinction of obligations. (III) Property; 1. General terms; 2. Ownership; 3. Other rights on real estate and personal property. (IV) Family. (V) Succession.



Sophomore            GO TOP


STATISTICS  ( Required )  ( 3 - 3 )

The course is designed to familiarize the student with various descriptive and inferential statistical methods that can be used in daily life and academic research data analysis.  Contents of the course include descriptive statistics, probability and probability distributions, sampling and sampling distributions, estimation, hypothesis testing, analysis of variance, regression and correlation analysis.


MANAGERIAL MATHEMATICS  ( Required )  ( 2 - 0 )

The purpose of this course is to provide students in business administration with an introduction to concepts, methodologies and on application of managerial mathematics.  The contents of this course include: (1) Linear Equations and Matrices, (2) Determinants, 3Vectors, 4Eigenvalues and Eigenvectors, (5) Markov Chain, (6) Decision Theory, (7) Inventory Management, and Other applications.


COMMERCIAL LAW   ( Required )   ( 2 – 0 )

This course includes four subjects.  They are: Law of Bills and Notes (Negotiable Instruments); Admiralty Law and Law of Insurance.  In the modern society, the ever-increasing social economic behaviors bring up the needs of students to understand what the Commercial Law is.  Learning this course, the students may understand the basic Commercial Law which will benefit their future.


MARKETING MANAGEMENT  ( Required )  ( 3 - 0 )

This course provides a fundamental introduction to modern marketing concepts and marketing activities.  The first part of this course is devoted to the scope and importance of marketing in today's business world.  The second part focuses on variables external to the firm: consumer behavior, market segmentation and market dimensions and market structure.  Followed by the marketing mix concept.  The third part will include topics concerning product planning, channels of distribution, pricing and promotion.  The students will be presented with challenging cases and questions to which they can apply their skills and sharpen their understandings, especially,with competitive view.


ORGANIZATIONAL BEHAVIOR  ( Required )  ( 0 - 3 )

This course is to study the nature of human behaviors in organization.  It will be examined with analysis of three aspects of influence, individual, group and organization, on human behaviors in organization.  Then, the influence of the human behaviors on effectiveness of organization and satisfaction of employees will be analyzed. In addition, considering influence of native culture, this course will also introduce characteristics of psychology and behaviors of Chinese, and the possible influences on their organizational behaviors. The goals of this course is to help students have a clear and real understanding on organizational behaviors. It tries to make students able to analyze and compare different theories and phenomena of organizational behaviors. Moreover, the goal of course will be accomplished through assignments of case study and discussion, and team research projects.


OPERATIONS MANAGEMENT  ( Required )  ( 3 - 0 )

All enterprises must have effective systems for producing and distributing their goods or services.  The area of study emphasizes managerial decisions in production or operations and their interrelationships with other organizational functions, focusing on operational strategy, operation system design (product design, capacity planning,  location decision, process and job design, facility planning), operations planning and controlling (forecasting, aggregate planning, scheduling, inventory management, and project management), and quality management.


ACCOUNTING(II)   Elective   ( 3 – 3 )

This course discusses in depth the financial accounting.  Topics covered include the conceptual framework underlying financial basic assumptions and principlesthe review of accounting concepts and procedures of assets liabilities stockholders’ equity and revenue recognitionaccounting for income taxes pensions and leasesstatement of cash flowsaccounting changes and error analysis


FILE MANAGEMENT  ( Elective)  ( 0 - 2 )

This course is using Foxpro or Access as a tool to understand the functions and the meaning of data base and database management systems; and to learn how to use software package to meet personal and business information requests.



Currently, Internet/WWW and Visual programming are most popular. In fact, BASIC language is still a preliminary programming for beginners. Therefore, how to design the program and Web pages is very essential to programmers or end users. This course will include the structural concepts and detailed statements of BASIC, Visual BASIC and HTML, also make some practical examples and use flow chart to help students catch the programming concepts. The objectives of this course are to identify how to design the program and Web pages using BASIC, Visual BASIC and HTML; and truly understand the data processing and programming technique.


BUSINESS ENGLISH (A)   ( Elective )  ( 3 – 0 )

To cover both business correspondence and business conversation.

Correspondence: It is my intention to provide guidance in how to write in a wide variety of different business situation. I will provide a good deal of background information and give examples in the class too.

Conversation: To teach students the English they will need to communicate effectively in a professional environment. Students will learn key vocabulary, social language and structures through a progression of models and practice activities. The realistic course activities held in the class will provide opportunities for students to produce the language they will need in common business situations.


BUSINESS ENGLISH (B)   (Elective)    (0-3)

As many of the Business Administration major students will work in the business field after graduation, students need to have a very good listening comprehension and be able to digest a lot of reading material in a short time. This is actually a more advanced course comparing with 1st semester. I will focus in improving students’ business English listening and reading comprehension since they are crucial in commercial communication.


MICROECONOMICS  ( Elective )  ( 3 - 0 )

Microeconomic analysis allows decision makers to evaluate the consequences of alternative actions and thus provides a basis to make rational choices and predict future events. It involves demand, supply, market equilibrium, consumers behavior, producers behavior, commodity market, factor market, general equilibrium theory and welfare economics. 


1. Demand, Supply and Market Equilibrium

2. Preference and Utility Function

3. Utility Maximization

4. Demand Curve

5. Consumption Surplus

6. Profit Maximization

7. Cost Minimization

8. Supply Curve

9. Perfect Competition

10. Monopoly

11. Monopolistic Competition

12. Oligopoly

TextbookVarian, H. R. (2003), Intermediate Microeconomics: A Modern Approach, W. W. Norton & Company.


MACROECONOMICS   ( Elective )  ( 0 – 3 )

    In general, macroeconomics studies aggregate economic variables, such as production for the economy as a whole (aggregate output) or the average price of all goods (the aggregate price level). Why should you, as a student soon to enter the twenty-first century, embark on the study of macroeconomics? There are three reasons. The first reason to study macroeconomics is that it will help you understand the whole world in which you live—from the transformation of Eastern Europe, to high unemployment in Western Europe, to fast growth or crises in Asia, to the budget battles in the United States. The second reason to study macroeconomics is that it will make you a more astute participant in the whole economy, for instance, how to manage the financial matters for your country. The third reason to study macroeconomics is that it will give you a better understanding of the potential and limits of economic policies. Thus, the principles of macroeconomics can be applied in many of life’s situations. Whether the future finds you reading the newspaper, running a business, or sitting in the Oval Office, you will be glad that you studied macroeconomics.

    This course contains Introduction: A Tour of the World; The Basics of Markets (the Good, Financial and Labor Markets); Expectations; Open Economy; The Supply- Side Economics; Pathologies--High Unemployment and High Inflation; The Long Run; Change and Transition; Policies; The Story of Macroeconomics.



Junior             GO TOP

FINANCIAL MANAGEMENT  ( Required )  ( 2 - 2 )

The course provides framework concepts and tools for analyzing financial decisions - investment decision, financing decision, operation decision and dividend decision.  Topics include - theory of finance, working capital management, securities analysis, portfolio management, empirical research in finance, and identifying and solving financial problems through the use of case studies.


HUMAN RESOURCE MANAGEMENT  ( Required )  ( 3 - 0 )

This course will make a complete basic introduction of general human resource management in business.  It will be examined mainly from the basic functions of human resource management, which include trends in human resource management, job analysis, human resource planning, employment, training and development, performance appraisal, compensation, labor relations, and international human resource management.  The course put emphasis on making students know importance of HRM in organization and have strategic concepts in HRM. In addition to help students understand the nature of human resource management, the purpose of the course is to help students learn to analyze and solve problems of human resource management through case study and discussion, and team research project.


MANAGERIAL ACCOUNTING  ( Required )  ( 3 - 0 )

The objective of the course is to utilize accounting information in management activity.  This course involves the following topics: (A) basic techniques: cost behavior analysis, cost-volume-profit analysis, variable standard costing, variance analysis. (B) How to use accounting information in management decision making. (C) How to use accounting information in planning and controlling, such as: profit planning, performance budgeting, responsibility center and performance measureing.


OPERATIONS RESEARCH  ( Required )  ( 0 - 3 )

An introductory survey of quantitative techniques in decision-making.  Topics include mathematical models, optimization, linear programming,  transportation models, PERT, inventory models, queuing models, Markov  chain analysis, integer programming, goal programming and simulation.



This course introduces the concepts, components, and the technical foundations of information systems, the relationships between information system and organization, management, and decision, and variant types of the applications of information systems. Students should learn the impacts of the innovation in information technology on modern organizations, and how to use the emerging information technology to help organizations for achieving their objectives. 


TOTAL QUALITY MANAGEMENT  ( Elective )   ( 0 - 2 )

This course introduces various techniques used in quality control and quality management, and exemplifies how quality management can improve an enterprise profitability by decreasing product defects, increasing customer satisfaction and product competitiveness.  The course also introduces the ISO 9001-2000 , National Quality Award, 6 Sigma.



Business logistics can be defined as "All activities and operations concerning the physical movement of goods or people from origin to destination.  "The physical movement of goods is generally more complex than that of people.  Therefore, the management theory and practice of logistics are mostly established in the field relating to the physical movement of goods.  It is why another popular name for logistics is the flow of goods.  In the process of goods movement, the value of goods will increase and the customer demand can be satisfied.  Whether the logistics activities are efficient and integrated is critical to how much value can be added to the goods.  Logistics management is to apply management approach on the logistics activities so as to effectively manage the logistics function in business and coordinate its relationship with marketing and production functions.  The ultimate purpose of logistics management is to satisfy customer demand better.


PROCUREMENT MANAGEMENT  ( Elective )  ( 3 - 0 )

Procurement is one of the most important functions of business activities.  Specifically, the expenditure of materials usually makes up 60-80% of manufacturing cost, then the procurement performance will significantly affect the operating results.  Procurement Management not  only provide a basic framework based on the principles or the " received doctrine", but also focuses on a practice of how to do the procuring with a special attention to planning and controlling.


TRANSPORTATION MANAGEMENT  ( Elective )  ( 3 – 0 )

Due to the continuing development of economic and social activities, the transportation demand of passengers and goods has been increased accordingly. The compliance of transport activities with the requirements on safety, economy, environment, and quality is very important to the sustainable development of industrial productions, people’s living, and environment ecology as well. The investment on new transport hardware infrastructures is import. However, under the constraints of limited resources and considerations of sustainable development, it is much more critical to the overall national competitiveness to upgrade efficiency and effectiveness of the existed transport systems by means of advanced theory, methods, and technologies.

This course is designed to introduce the general and broad knowledge in transportation systems’ operations management. By case study and event discussion, students would be able to gain more insights in both theory and practice for future applications.



Warehousing and transportation are two important factors affecting the performance of a distribution channel. In general, the jobs of a warehouse manager may include product and storage demand forecasting, product classifaction and coding, warehouse space planning and assignment, the choice of warehousing equipment, and inventory control. 

This course is designed to introduce the general concepts in warehousing.  By case study, students can learn more theoretic and practical insights for future applications.


MARKETING RESEARCH  ( Elective )  ( 0 - 3 )

This course is to teach fudamental methods and skills of marketing research.  Besides learning to understand the research methods, this course train on designing research procedure and practising research process and activities. The main lectures of this course include: Defining research topic, Data collection, Interpretation of research results, and Writing research report. This course will also introduce marketing research cases and make familarizing strategies of modern marketing research and  statistical and analytical softwares for marketing research. In addition, through assignment of team research project, the course train students on research abilities by doing the research project. Overall, The designing of this course is planned to make students have a fundamental understanding of marketing research and be able to do the research.


ADVERTISING  (Elective)  ( 3 - 0 )

Designed for beginner students, this course provides systematic approaches to fundamental understanding of the functions and effects of advertising with emphasis on practical applications.  While theory is covered, actual studies are emphasized. Through audio / visual presentation as well as field trips to agencies, students will have opportunities to "visualize" how an advertising campaign is actually prepared and executed.  Ultimately, they apply principles learned in the class to real world situations.


SERVICE MARKETING  Elective   3 – 0

For the differences existing between service and manufacturing sectors, the traditional manufacturing-based models are mot always useful to service businesses. Thus, this class provides different frameworks to analyze marketing topics including consumer behavior, 4Ps, service delivery and the impact of new information technology

The main objectives of this course are to develop an understanding of service marketing problems and to acquire practical conceptual and empirical tools for analyzing these problems.


DIRECT MARKETING  ( Elective )  3 – 0

  Upon the basis of Fundamental Marketing or Marketing Management, Direct Marketing is further to tap how to shorten the distance between offering and purchasing.  Due to the differences of shopping goods, convenience goods and specialty goods, the direct mail, vending machine, personnel selling, telephone marketing, facsimile marketing, and Internet marketing are also different from each other in the facets of goods information demands, machine-purchaser interaction, seller-purchaser interaction and offering-purchasing interaction. We will tap the business models and mechanism of internet business or e-Business practices. 


CONSUMERS’ BEHAVIOR   ( Elective )  3 – 0

  This course is based on the various behavioral concepts and theories that have been found useful for understanding, explaining, and predicting the consumer behaviors. The purpose of this course is to offer the student with the understanding about consumer motives, family, reference group, and other psychological, social, cultural and cross-cultural factors. We will also tap the phenomena of loyalty, re-purchase, complaints, and satisfactions in conventional marketing settings and e-commerce worlds.



This course begins with the importance of service industries and the economic contributions of leisure, food and beverage sub-sectors. It covers the leisure provider companies with sightseeing spots or indoor sports facilities and the food and beverage companies with brad names, besides regular restaurant and hotel and their management. The focus is the marketing essentials targeting at the customers.



Customers are the source of all business value. Many businesses start to recognize the true meaning and value of their customers. Therefore, many new customer service theories and methods have been created. This course will systematically introduce students the knowledge, methods and cases of the customer service and management to help them establish the right attitude and concepts of the customer service and management.


THEORY OF INTERNATIONAL TRADE  ( Elective )  ( 2 - 0 )

International trade deals with the problems of two or more open economies through using general equilibrium theory.  It studies how a number of distinct economies interact upon each other in the process of allocating scarce resources to satisfy human wants.  A list of the topics which will be emphasized in the course including, for example, the gain from trade, the Heckscher-Ohlin theorem and the Leontief paradox, the factor price  equalization  theorem, the Stolper-Samuelson  and the Rybczyncki theorem, economic growth and international trade, tariffs taxes, and subsidies, the theory of economic integration.



The course will be focused, sequentially, upon the following major topics:  (1) Introduction  (2) International Rules, Uniform Customs and Practices of Trade  (3) Procedures of International Trade  (4) Creating the Sales  (5) Terms and Conditions of Sales  (6) Formal Offer, Quotation and Acceptance  (7) Sales Contract  (8) Import and Export Licensung  (9) Letter of Credit (10)  Export Inspection and Declaration (11)  Transportation and Insurance (12) Shipping Documents  (13) Import Declaration and Taking Delivery  (14) Export & Import Financing  (15) Foreign Exchange Market Operation (16) Disputes and Claims  (17) International Commercial Arbitration.



Brand value = product value + image value. In this course, we will introduce theory and methods to branding and manage brand value. Specifically, the focal objectives are (1) to increase understanding of the important issues in designing and implementing brand strategies and (2) to provide the appropriate theories and research tools to make better branding decisions. (3) to provide the ability to solve brand management issue.


LABOR LAWS  ( Elective )  ( 2 - 0 )

This course has been designed to introduce the legal theory and practices of labor laws, in particular for the protection of individual laborers. It includes, but not limited to, (1) an overall review of labor laws, (2) a general introduction to the development of local and foreign labor laws, (3) labor insurance, (4) labor safety and sanitation, (5) alternative retirement schemes, (6) Labor Standards Law, and (7) sex equalization.


LABOR RELATIONS   ( Elective )   ( 0 - 2 )

This course will help students to understand the theory and practices about the relations between laborer and management. It includes, but not limited to, (1) an overall review of labor-management relations, (2) a general introduction to the development of local and foreign legislations about labor-management relations, (3) labor contracts, (4) Labor Standards Law, (5) labor organization, (6) collective bargaining agreement, and (7) resolution of labor-management disputes.


CORPORATION ETHICS   Elective       2 – 0

The central theme of this course is that to survive in the corporate world and take effective action within it, the signification corporate realities must be understood, anticipated, and appropriately dealt with. Among these is the corporate culture which, because of its subtle nature, is frequently mismanaged.  Students are expected to learn the sensitivity about human being, group dynamics and organizational shared value and operational assumption. The subjects would include ethical leadership, ethical decisions making, ethics on service industry, ethical issues on nonprofit organization, business ethics operation, structuring an ethical company, and ethics and performance, etc.


APPLIED STATISTICS  ( Elective )  ( 3 - 0 )

This course introduces to students several widely used statistical methods.  Main contents include estimation, hypothesis testing, analysis of variance, simple and multiple regression analysis, X2 test and nonparametric statistics, and the applications of related statistical package.


INVESTMENT  ( Elective )  ( 3 - 0 )

This course provides a working knowledge of the financial instruments available to investors and the ways in which markets for these instruments operate. We discuss investment functions, introduce various investment tools and explain the investment decision-making process as well as the reason.


1. Introduction to Investment

2. Securities Market

3. Securities Analysis

4. Modern Portfolio Theory

5. Portfolio Performance Evaluation

6. Bond Price Evaluation and Bond Portfolio Management

7. Futures, Option and other Derivatives

TextbookAlexander, G. J., W. F. Sharpe and F. V. Bailey (2001), Fundmentals of Investments, Prentice Hall.



It is becoming increasingly evident that leisure pursuits and recreational activities play a major role in the life styles of most individuals in most societies. Introduction to Hospitality is a comprehensive tour through the fascinating and challenging related fields in the hospitality industry: travel and tourism, lodging, food service, meeting, conventions and expositions, leisure and recreation. The course also discusses marketing, human resources, leadership, and management and how they apply to hospitality management. This course is designed for hospitality management professionals of tomorrow by dynamically involving the students in each step of this journey.


TOPICS IN GLOBAL MANAGEMENT   ( Elective )   ( 0 – 3 )

In this course, we will invite four visiting professors, who come from different foreign areas or countries, to lecture on the topics in international management or economics. These topics include international economy and society development, global organization's strategic planning, human resource, marketing, finance, and production. Each visiting professor will talk about four or five topics in a month. In other words, students will hear about 16 lectures in a semester from four visiting professors.


CREATIVITY MANAGEMENT ( Elective )  ( 2-0 )

This course will introduce the basic spirit and knowledge of creativity by a systematic way and methodology not only  creativity, but also the management of creativity.

 The course content will include definitions and basic theories of creativity, skills and management practices. Team building, case studies and creative presentations will also the demands and deliverables of this course.



Senior        GO TOP

STRATEGIC MANAGEMENT  ( Required )  ( 0 - 3 )

Strategic Managemen is a course which integrates the concepts and skills of previous functional courses.  The course will make students: (1) Familiar with the process of strategy formulation and implementation (2) Able to conduct situational analysis and scenario planning. (3) Able to integrate the concepts in various management courses. (4) Able to conduct oral and write business reports. Case discussion is the major teaching methodology used in this course.



This course will survey objects, policies and content of intellectual property rights as well as measure for their management. It provides an overview of laws on trademark, patent, copyright, protection of semi-conductor chip products and trade secrets. To better understand the protection of intellectual property rights under the Fair Trade Law, types of unfair competition such as tying arrangement and infringement of well-known trade names will be addressed. The course will also cover the development of the Internet and its derivative issues as well as its impact on the protection and exercise of intellectual property rights. With respect to the management of intellectual property, the topic will focus on how a company shall establish, step-by-step, intellectual property rights management systems. Among other things, particular attention will be paid to organizational structures and measures for management of intellectual property rights.



Leadership and communication are important managerial activities in business management. There is a great change in modern business organizational structure. However, the functions of leadership and communication for the business are still important. There might only need some changes in leadership and communication in order to adjust to new organizational structure and business environment. The basic theories and methods of leadership and communication are introduced in Organizational Behavior course. Hence, this course will emphasize teaching how to apply theories of leadership and communication to practical business activities.  It will also emphasize how to improve and advance organizational leadership and communication effectiveness through examinations of the problems in practical leadership and communication.



This course is designed to instruct fundamental and contemporary knowledge and skills in managing compensation.  It can help students have a complete and clear understanding of compensation system design and management.  Selected topics include: Compensation system, compensation structure, job analysis and job evaluation, the design of basis for pay, short term and long term performance pay, incentive plans, benefits, and compensation system administration.



This class aims to help students understand not only the concepts of career management and development, but also the applications of career management and development in practices. After taking this class, students are expected to understand career path, assessing the labor market, the self-assessment process, organizational career systems, developing career and work-life implications, and so on.



This course focuses on the conversion of funds, financial management and investments in the international context.  The course starts with an introduction of the environment of international financial management.  It further examines 4 key elements that a multinational firm should consider in decision-making.  These elements include foreign exchange risk management, multinational working capital management, financing foreign operations and foreign investment analysis. 



Concerning various financial management areas and relevant topics in current enterprises management, such as corporate governance, enterprises management, financial analysis, banking merchants, derivative banking merchants etc,. Financial management course put emphasis on practical financial operations, so as to equip student’s skills to dispose of actual financial management situations.



This course provides an in-depth analysis of how accounting helps stockholders, creditors and analysts in decision-making.  The course starts with a brief description of income statement and balance sheet format.  It also addresses various techniques generally used in the analysis of financial statement.  These techniques include ratio analysis, common size analysis, the study of differences in components of financial statements among industries, the review of descriptive material, and comparisons of results with other types of data.  The course further discusses the application of the above techniques in the analysis of a company’s short-term liquidity, long-term debt-paying ability, profitability and cash flow.


FINANCIAL MARKET  ( Elective )  ( 3 - 0 )

Financial markets facilitate the flow of funds in order to finance investments by corporations, governments, and individuals. Financial institutions are the key players in financial markets because they serve as intermediaries that determine the flow of funds. The objective of financial markets describes financial markets and the financial institutions that serve those markets.  With more than 10-year experience in investment-bank and relevant finance fields, I will provide students with conceptual framework that can be used to understand why markets exist. Each type of financial markets is described, with a focus on it globalization, it utilization by financial institutions, and its modification by recent events.



This course attempts to strike a balance between institutional details, theoretical foundations and practical applications. It hopes to provide the information the student needs to begin a career that in using the financial derivatives to introduce futures, options, swaps and over-the-counter interest rate options etc.



There are many factors that influence the rapid changes in the worldwide financial world. Banking has always been playing a very important role in our daily life as an individual or a business enterprise. The methods of carrying out business activities of  banking has undergone rapid change in recent years as a result of volatile economic conditions and revised banking regulations. However, the basic business of banking is unchanged. This class is to provide students a description and analysis of the operations of  banks. It also discusses the techniques and principles employed by banks in the performance of many functions that related to individuals as well as business. Some practical aspects of  banking operations are also discussed.



The course is aimed to introduce the modern measurement, analysis and control of various financial risks, e.g., market risk, credit risk and operational risk.


1. Introduction to Risk Management

2. Financial Institution Risk Management RevolutionThe Basle Accord

3. Introduction to Value-at-Risk

4. Assessing VaRVariance-Covariance Approach, Historical Simulation Approach, Monte-Carlo Simulation Approach

5. Testing VaR ModelBacktesting & Stress Testing

6. The Application of VaRPerformance Evaluation & Capital Allocation

7. Credit Risk

8. Operational Risk

9. The Mechanism and Framework of Risk Management

TextbookMarrison, C. (2002), The Fundamentals of Risk Measurement, McGraw-Hill.

Reference books1. Jorion, P. (2000), Value at Risk: The New Benchmark for Managing Financial Risk, McGraw-Hill.

2. Crouhy, M., D. Galai and R. Mark (2003), Risk Management, McGraw-Hill.


FINANCIAL PLANNING  ( Elective )  ( 0 – 3 )

The course discusses the process and the related knowledge of the Financial Planning. It enables our students to identify the financial needs, analyze different types of financial plans, evaluate various alternatives, and provide the professional service for the clients in the future.

The main topics of our course are as follows.

1. Fundamentals of Financial Planning

2. Risk Management and Insurance Planning

3. Staff Welfare and Retirement Planning

4. Investment Planning

5. Taxes and Estate planning

6. Comprehensive Financial Planning

Reference books

1. Hallman, G. V. and J. S. Rosenbloom (2003), Personal Financial Planning, McGraw-Hill.

2. Mershon, J. B. (2003), Fundamentals of Personal Financial Planning, Kaplan.



Monetary Theory and Policy use to analyze the monetary economics, and review its development and new trends.  We devide Monetary Theory and Policy into five parts.  Part I, Introduction to Monetary Theory and Policy.  Part II, The Theories of the Supply of Money.  Part III, The Theories of the Demand of Money.  Part IV, Monetary Policy.  Part V, Contemporary Financial Problems and Policy, which focuses on the policy, theory, and evidence, so that policy can be comparision, evidence made interesting, and theory appreciated.


MONEY AND BANKING  Elective   0 – 2

In this course, we first examine the characteristics and functions of money.  Then, the functions and operations of commercial banks, the principles and tools of central banking and the role and structure of other financial institutions and financial markets are described. In addition, the problems of monetary policy and instruments are explained. Finally, international monetary systems & problems, also analyze, so that policy can be rationalized evidence made interesting, and theory appreciated.


TAX THEORY AND TAX LAW ( Elective ) ( 3 – 0 )

The focus of this course is to depict the essentials of the current tax codes in detail, including the subjects and object of taxation, tax rate structures, ranges of tax exemption, tax collection methods, tax appeals and punisiment. Initially, I will describe present tax rules and regulations, as well as the spirits of code and the foundations of the theory.  Next I will bring in some landmark cases to heighten the students' learning interest, with the aim to encourage them to dig into the cores of the issues, to conduct discussion, and to strengthen their impression eventually.



Corporate governance is the set of processes, policies, and institutions affecting the way a corporation is administered. Valuation is a part of corporate governance, because the goal of managers is to maximize the wealth of shareholders.


DECISION SUPPORT SYSTEM  ( Elective )  ( 3 - 0 )

The definition of Decision Support System (DSS) can be shown as the interactive computer-based systems to help decision makers use data and model to solve semistructured problems. Generally, there are three major components in DSS : 1dialogue interface,2data base, and3model base. In this course, some software systems for Operations Management & Management Science will be used to help introduce the decision models.



In order to survive in the 21st century, organizations have focused on integrating enterprise-wide technology solutions in an attempt to improve their business processes. The largest of these information technology solutions has been in the area of Enterprise Resource Planning (ERP) Systems.

This course introduces the student to ERP systems and the role of business process management in enabling those systems. Topics include rationale for acquiring and implementing ERP, integration of processes and transactions in ERP, and the challenges associated with successful implementation of ERP applications.

We will be spending a substantial amount of time on the discussion of a few business case studies. Case analyses and discussions will allow students to apply these concepts in a business environment. Students will gain an understanding of the vital role the ERP play in achieving business objectives and how they are radically changing the way business gets done.


Supply chain management (SCM) is a new management model successfully implemented by world-class businesses. Through SCM, a company can effectively integrate suppliers and customers, thus increase dramatically the competitiveness of companies in the supply chain.

This course will systematically introduce the evolution of SCM, SCM process and SCM skills. We hope that through this course, students can possess the knowledge of a new breed of excellent managers.



The development of the marketing and logistics aspect of business has been impacted greatly by the business competition, the globalization of business operations, and the advancement of technology.  This evolutionary process has never stopped and even speeded up in recent years.  There is a need to watch over these ever-changing marketing and logistics activities, even in an academic environment.

We design this course to expose business students to the contemporary topics in marketing and logistics.  Through researches and seminars geared to the contemporary topics in marketing and logistics, senior business students could gain better insight to these important business topics, thus equip them with better knowledge background and far-sight to enter the real would to do their jobs, hopefully better.


GLOBAL MARKETING   ( Elective )   ( 0 - 3 )

It is inevitable that the world is converging to a global marketplace. Globalization thus plays a significant role in today’s world economy. This course is designed to provide students with a global perspective. The lectures will introduce the concepts of global marketing that include current market environment, market entry strategies, market analysis, global marketing mix; product, pricing, distribution and promotion and how these principles apply in a global scope. By completing this course, students will have more knowledge in global marketing to strengthen their analytical abilities and executive decisions.    


ADVERTISING RESEARCH  ( Elective )  ( 0 - 3 )

With advertising investment growing bigger, the cost-sensitive advertisers are now more than ever before concern about the effectiveness of advertising.

This course explores in-depth research methods of advertising messages, media, campaigns, strategies and other related areas.  It examines functions and effects of each elements of advertising, and taps the measurements of its effectiveness in the process in relation to sales results.  Also the course inquires the reliability and validity of psychological measurements.


 CASE STUDIES IN ADVERTISING   (Elective)   ( 2 - 0 )

Advertising is a critical and important marketing tool in the world. The purpose of this course is to provide students with the knowledge and skill in identifying successful advertising campaigns.

Actual cases from Taiwan and overseas markets will be used in classes. Students will study the background, strategy, production process, creative executions and results of these campaigns. Though in-depth analysis and debates in classes, students will be able to develop a professional perspective in marketing communication planning.


ELECTRONIC COMMERCE   ( Elective )  ( 3 – 0 )

According to some recent market research, the value of network economy will grow in a stunning rate. Even in the Asia Pacific, it is estimated that the market value of electronic commerce will also grow rapidly. The electronic commerce here refers to conducting the business via modern communication technologies, which can be classified into two categories of business-to-business and business-to-consumer.

The essence of business is the transaction between two parties. Broadly speaking, the transactions within the EC activities involve the distribution of goods, services from the manufacturers to the retailers. Hence, this course will first introduce the meanings and implications of business distribution, then we will talk about the difference between the traditional distribution model and the network based distribution. Furthermore, this course will discuss the impacts and effects of the network distribution on the contemporary industries in Taiwan. Finally, we will introduce one of the most important trends in the near future: Electronic Business. In the new era, business has to respond strategically, and transform itself to conduct the business electronically.



The main purpose of Selected Topics in Marketing Management (I) has three aspects.   

First, this course tries to extend the scope of formal marketing management course which was taught in the second year of the student two years ago. Then, some issues concerning relevant topics will be discussed, including the cause and the impact.

Second, this course tries to introduce the newest development of marketing practices. Those practices might have profound impact to the marketing world.

Third, this course will teach students to analyze marketing cases and write cases for themselves.



In overview of  selected topics of  importance to managers tries to understand, evaluate, and influence marketplace behavior in a wide variety of settings. Cases, readings, and guest presentations will focus on such questions as: How do consumers and organizations use information in making purchase decisions?  How can complex buyer behavior be modeled? How can new products and services be successfully introduced in the marketplace?  (Why do so many fail?)  What is the role of marketing research in competitive analysis, product liability, trade name infringement, and antitrust?  This course draws on the expertise of several guest speakers, including senior managers, consultants, and academics.


HIGH TECHNOLOGY INTRODUCTION  ( Elective )   ( 0 – 3 )

Knowledge economics has become an increasingly hot and popular topic in 21 century. The development of new economics will also be leaded by high technology industry in the future. The employment market such as securities market, financial market, technology management, and technology law are interrelated to high technology industry.

The characteristic of this course included industry analysis and technology. Moreover, all fields of industries now and in the future will be described.  The simple contents of this course will lead all students without technology background to appreciate all high technology industries.

This course will start with the basic physics concepts, and than the nanotechnology, optical  electronics, and communication industries will be discussed.  After that, the basic chemical concepts, biotechnology, new energy and medical industries will be mentioned.


CASE STUDIES IN MANAGEMENT  ( Elective )  ( 3 - 0 )

This course aims to develop the students' problem-solving and decision-making skills by dealing with a series of practical situations that are likely to confront managers in day-to-day operations.  Special emphasis is placed on management functions field, each involving some management principle, issue, or practice.



This course examines the opportunities and risks firms face in today's global world. The course provides conceptual tools and wisdom for learning how entrepreneurs and professionals build and sustain their competitive advantages among firms embedded in different industries. In addition to traditional class discussions, this course will include many presentations by various guest speakers. The hope is that greater exposure to/interaction with these real-world practitioners will "bring to life" some of the issues discussed in textbooks.



The first objective of this course is to examine the parts of a business plan.  The second objective is to explain the way the plan is created.  In this course, the students will walk through the business planning process step by step, and they will learn how to craft a winning business plan.  A business plan illustrates the business concept, marketing element, management structure, critical risk involved, financial needs and projections, milestone objectives, and appendix material. 


MEDIA MANAGEMENT  ( Elective )  ( 0 – 3 )

At first explain and propagate industry's environmental changes, ecology and develop and introduce the relevant external factors which influence industry's development ( The politics, the economy, market, society, culture, science and technology) ,Secondly analyze the competitiveness of media's industry at present (Porter professor's fifth of strength analysis and SWOT theory) and relevant factors influencing the inside to manage ( Financial affairs, production, business, human resources, research and development) . Then it takes strategic alliance and merges theory to propagate industry operating model. Finally, it discusses the multimedia technology, look over that propagates the future development way of the industry.


INTERNATIONAL BUSINESS  ( Elective )  ( 3 - 0 )

The focus of this course is on the management of international business or multinational companies (MNCs).  It considers many aspects of doing business internationally.  In fact that international business operates in different nation means that they must operate within the context of varied national requirements and cultural expectations.  The aim of this course is to explain how these differences and international economic and technology trend, affect the management of enterprises that are international.



The need for knowledge about organizational change has risen dramatically. In this course, we address the question: How can change be managed effectively? The topics include the purpose of change, leadership of change, focus of change, planning of change, and motivation for change. Besides, to learning the best practice of the experienced practitioners in organizational change, we will study several cases that CEOs had guided their companies through major turnarounds and transformations.