大學部課程簡介

  

本系開課課程簡介        大一課程     大二課程     大三課程     大四課程                       2013/10/30更新

 

大一課程簡介

 

經濟學   ECONOMICS   企一必 ( 3 – 3 )

本科目旨在探討人們的選擇行為,亦即如何利用有限的資源以滿足人類無限的慾望。講授內容包括個體經濟學及總體經濟學兩大部分個體經濟學著眼於價格機能之方析範圍涵蓋:消費者行為、廠商理論、各種市場的結構分析、以及公共部門的決策總體經濟學則著重於整體經濟活動現象之探索,主要的課題包括:國民所得,物價水準,失業,通貨膨脹,政府政策,經濟成長,以及國際貿易等

 

ECONOMICS   ( Required )  ( 3 – 3 )

Economics explores choice behavior of human beings. Especially, it concerns how people make choice in order to satisfy their unlimited desire under limited resources. This course includes two parts - macroeconomics and microeconomics. Microeconomics focuses on the analysis of price mechanism which involves consumer behavior, firms' decision making, structure of various markets, and public sector. Macroeconomics concentrates on analyzing aggregate economic activities/phenomena. The main topics include national product, price level, unemployment, inflation, economic policies, economics growth, and international trade.

 


會計學()   ACCOUNTING   企一必   ( 3 – 3 )

本課程教學內容涵括基本會計觀念的介紹、會計循環處理程序、複式分錄記錄之運用、財務報表的編製、財報分析及相關的決策制定等。並配合實習課程,以加強初學者之會計操作處理能力。

本課程講授章節共有十個主題,內容包括:(1) 會計的基本觀念介紹、(2) 會計循環之完成、(3) 買賣業會計、(4) 內部控制及現金之處理、(5) 應收款項會計處理、(6)長期性資產會計處理、(7) 負債會計處理、(8) 公司會計、(9)財務報表編製、(10) 財報分析。

 

ACCOUNTING(I)  (Required)  ( 3 - 3 )

This course includes the introduction of basic accounting concept, accounting cycle procedure, record of double entry and the utilization, prepare of financial statement.  It also provides the users of financial analysis and decision making and best practice by means of on-line train.

This course includes 10 tops are (1) Why Accounting Matters, (2) Understanding and complete the accounting cycle process, (3) Accounting for Merchandisers, (4) Internal Control Systems and Cash, (5) Receivables Accounting, (6) Long-term Assets Accounting, (7) Accounting for Liabilities, (8) Corporate Accounting, (9) Prepared Financial Statements, (10) Analyzing Financial Statements.

 


商用微積分   BUSINESS CALCULUS   企一必   ( 2 - 2 )

本課程之設計以商學院之學生為主,著重於基本理論之探討與商業方面之應用。亦即本課程著重於觀念之建立,而不拘泥於繁複之數學計算,四學分的課分上下學期授課,教學內容分為微分(函數、微分、繪圖、及微分應用)與積分(積分、指數與對數函數、多變數積分、及積分應用)兩大類。

 

BUSINESS CALCULUS  ( Required )  ( 2 - 2 )

Business Calculus is intended for using a brief calculus course that emphasises mathematical applications and models.  This course contains ample material for a four-credit lasting two semesters.  We have tried to provide students with conceptual understanding rather than a collection of mechanical procedures.  This course provide emphasis on : (1) Functions  (2) Differentiation  (3) Curve Sketching  (4) Application of Differentiation (5) Integration (6) Exponential and Logarithmic Functions  (7) Topics on Integration  (8) Multivariate Calculus.

 


企業概論   INTRODUCTION TO BUSINESS   企一必  ( 3 - 0 )

本科目介紹與企業有關之各種主題如企業系統、企業類型、企業內外在環境、企業的社會責任等,及企業的各類運作功能如生產、行銷、財務、資訊等,期使初學者對企業有基本概念與瞭解,進而激發其研讀企管進階課程之興趣。

 

INTRODUCTION TO BUSINESS  ( Required )  ( 3 - 0 )

In this course, we introduce some current topics and trends in business, such as the system of business, the form of business, the environment of business, business ethic and social responsibility.  We discuss the various functional areas of business such as production, marketing , finance and information system.  We hope to deepen the students' comprehensive understanding of basic issues in business and motivate them interesting in the advanced business courses.

 


管理學   MANAGEMENT   企一必  ( 0 - 3 )

本科目講授重點包括:()瞭解企業運作和企業環境;()說明各功能管面的重要;()建立基本之管理理論,期能與實務相配合,()介紹管理程序;()詳細探討各程序,並配合個案加以運用,以為更專業而深入之管理相關課程奠定基礎。

 

MANAGEMENT  ( Required )  ( 0 - 3 )

The purpose of this course is to familiarize the students with basic modern management concepts.  The topics introduced are (1) The evolution of management thought; (2) The management  process include - planning, organizing, staffing, leading and controlling.  (3) The future of management theory and challenge.

 


資訊概論   INTRODUCTION TO INFORMATION TECHNOLOGY   企一必  ( 3 - 0 )

本課程旨在介紹電腦科之基本概念及資訊系統的應用範圍,輔以實習課介紹個人用電腦常用之操作技巧。讓學生具備「識電腦」、「用電腦」的基本技能。

 

INTRODUCTION TO INFORMATION TECHNOLOGY   ( Required )  ( 3 - 0 )

Computer is a main tool for information system in the information age. Therefore, knowledge of information technology is required for every person. This course will cover the concept and major features in hardware(CPU, memory, I/O devices) and software(system software and application software);also learn how to operate window98, Word on the PC system, and how to use browser in the Internet/WWW. The primary goal of this course is to let the students obtain the information literacy---understanding, knowledge and interaction.

 


商業軟體應用  SOFTWARE PACKAGE APPLICATIONS   企一選  ( 0 - 2 )

本課程介紹如何利用一般個人電腦常見的軟體來處理商業上的資料,包括試算表、商業圖表製作及文書處理等。課程的目的在說明如何正確並有效的使用這些軟體,以提升個人之生產力與工作績效。

 

SOFTWARE PACKAGE APPLICATIONS  ( Elective )  ( 0 - 2 )

This course introduces some popular package software, which include spreadsheet, presentation tools, and graphic and text authoring tools. The purpose of this course is to introduce and discuss how to use these software tools properly to improve personal productivity and work performance.

 


民法概要   INTRODUCTION TO CIVIL LAW   企一選   ( 0 - 2 )

本課程以介紹民法學的基礎理論民法之基本原理原則,內容計分:()總則:1.人,2.物,3.法律行為,4.期日期間,5.消滅時效,6.權利之行使。()債:1、債總:(1)債之發生,(2)債之標的,(3)債之效力,(4)多數債務人及債權人,(5)債之移轉,(6)債之消滅。2、債各:24種之債。()物權:1.通則,2、所有權,3、地上權,4、永佃權,5、地役權,6、抵押權,7、質權,8、典權,9、留置權,10、占有。()親屬。()繼承。

 

INTRODUCTION TO CIVIL LAW   ( Elective )   ( 0 - 2 )

The general provisions includes: (I) General Principles: 1. Persons; 2. Things; 3. Juristic acts; 4. Dates and periods; 5. Statute of limitation; 6. Exercise of rights. (II) Obligation: 1. Occurrence of obligations; 2. Object of obligations; 3. Effects of obligations; 4. Plurality of creditors and debtors; 5. Extinction of obligations. (III) Property; 1. General terms; 2. Ownership; 3. Other rights on real estate and personal property. (IV) Family. (V) Succession.

 


 

大二課程簡介            GO TOP

 

統計學   STATISTICS   企二必  ( 3 - 3 )

介紹各種資料分析統計方法如描述統計方法以及推論統計方法以便學生能夠應用在日常生活及學術研究的資料分析。教學內容包括描述統計方法、機率、機率分配、抽樣及抽樣分配、估計、檢定假設、變異數分析、迴歸及相關分析。

 

STATISTICS  ( Required )  ( 3 - 3 )

The course is designed to familiarize the student with various descriptive and inferential statistical methods that can be used in daily life and academic research data analysis.  Contents of the course include descriptive statistics, probability and probability distributions, sampling and sampling distributions, estimation, hypothesis testing, analysis of variance, regression and correlation analysis.

 


管理數學   MANAGERIAL MATHEMATICS    企二必  ( 2 - 0 )

本課程目的在於介紹一些基本數量分析的觀念、方法及原理,期能將科學的方法應用於管理實務工作上。本課程以教導線性代數為主,內容應包括:線性方程式、矩陣、行列式、向量、特徵值、特徵向量、馬可夫鏈及其他應用等。

 

MANAGERIAL MATHEMATICS  ( Required )  ( 2 - 0 )

The purpose of this course is to provide students in business administration with an introduction to concepts, methodologies and on application of managerial mathematics.  The contents of this course include: (1) Linear Equations and Matrices, (2) Determinants, 3Vectors, 4Eigenvalues and Eigenvectors, (5) Markov Chain, (6) Decision Theory, (7) Inventory Management, and Other applications.

 


商事法   COMMERCIAL LAW   企二必   ( 2 – 0 )

本科目之講授內容包括:(一)公司法:總則,有限公司,股份有限公司,外國公司;(二)票據法:通則,匯票,本票,支票;(三)海商法:通則,船舶,船長,海員,運送契約,船舶碰撞,救助及撈救,共同海損;(四)保險法:總則,保險契約,財產保險,人身保險。

 

COMMERCIAL LAW   ( Required )   ( 2 – 0 )

This course includes four subjects.  They are: Law of Bills and Notes (Negotiable Instruments); Admiralty Law and Law of Insurance.  In the modern society, the ever-increasing social economic behaviors bring up the needs of students to understand what the Commercial Law is.  Learning this course, the students may understand the basic Commercial Law which will benefit their future.

 


行銷管理   MARKETING MANAGEMENT   企二必  ( 3 - 0 )

本科目旨在說明企業的行銷功能,期使學生瞭解一般行銷觀念,進而應用於企業經營上。其次將從因應環境的觀點以及競爭的觀點,指出市場區隔與定位觀念,進而擬定行銷策略與競爭性行銷組織和管理,並對個案公司之行銷策略做進一步之分析。

 

MARKETING MANAGEMENT  ( Required )  ( 3 - 0 )

This course provides a fundamental introduction to modern marketing concepts and marketing activities.  The first part of this course is devoted to the scope and importance of marketing in today's business world.  The second part focuses on variables external to the firm: consumer behavior, market segmentation and market dimensions and market structure.  Followed by the marketing mix concept.  The third part will include topics concerning product planning, channels of distribution, pricing and promotion.  The students will be presented with challenging cases and questions to which they can apply their skills and sharpen their understandings, especially,with competitive view.

 


組織行為學   ORGANIZATIONAL BEHAVIOR   企二必  ( 0 - 3 )

本課程旨在探討人於組織中之行為特性,主要從個體、團體與組織三方面因素探討,以分析人於組織中之各種行為,並分析各種組織行為對組織效果與成員工作滿意度之影響。另外,在考慮本國文化的影響,本課程亦介紹中國人心理與行為特性及其對組織行為可能的影響。課程之目標在使學生對組織行為有清楚與深入之瞭解,並對各種理論與實際能加以比較分析;並透過問題與個案討論,及小組研究報告,以期有具體深切之認識。

 

ORGANIZATIONAL BEHAVIOR  ( Required )  ( 0 - 3 )

This course is to study the nature of human behaviors in organization.  It will be examined with analysis of three aspects of influence, individual, group and organization, on human behaviors in organization.  Then, the influence of the human behaviors on effectiveness of organization and satisfaction of employees will be analyzed. In addition, considering influence of native culture, this course will also introduce characteristics of psychology and behaviors of Chinese, and the possible influences on their organizational behaviors. The goals of this course is to help students have a clear and real understanding on organizational behaviors. It tries to make students able to analyze and compare different theories and phenomena of organizational behaviors. Moreover, the goal of course will be accomplished through assignments of case study and discussion, and team research projects.

 


作業管理   OPERATIONS MANAGEMENT   企二必  3 – 0

為了使生產與服務過程更為積極有效,我們必須對系統中投入與產出之間的過程加以管理,這種管理方式統稱為作業管理。主要的授課內容有分成整體規劃工具,如專案管理、全面品質管理、預測方法;設計工具,如產品開發、製程選擇、場址選擇、場所佈置、採購與供應鏈、工作生活品質;管理工具,如存貨管理、MRP、排程。

 

OPERATIONS MANAGEMENT  ( Required )  ( 3 - 0 )

All enterprises must have effective systems for producing and distributing their goods or services.  The area of study emphasizes managerial decisions in production or operations and their interrelationships with other organizational functions, focusing on operational strategy, operation system design (product design, capacity planning,  location decision, process and job design, facility planning), operations planning and controlling (forecasting, aggregate planning, scheduling, inventory management, and project management), and quality management.

 


會計學(二)   ACCOUNTING(II)   企二選  ( 3 – 3 )

會計學(二)為會計學(一)之延伸。主要內容包括介紹會計理論體系、基本假設與原則;資產、負債、股東權益與收入認列等之會計處理;所得稅會計、退休金會計、租賃會計;現金流量表之編製;會計變動與錯誤更正。

 

ACCOUNTING(II)   Elective   ( 3 – 3 )

This course discusses in depth the financial accounting.  Topics covered include the conceptual framework underlying financial basic assumptions and principlesthe review of accounting concepts and procedures of assets liabilities stockholders’ equity and revenue recognitionaccounting for income taxes pensions and leasesstatement of cash flowsaccounting changes and error analysis

 


檔案管理   FILE MANAGEMENT   企二選  ( 0 - 2 )

本科目以套裝軟體為工具,瞭解料庫及資料庫管理系統的功能與意義,並學習建立、儲存、擷取及維護檔案,滿足個人或企業上在資訊處理及擷取方面的使用需求。

 

FILE MANAGEMENT  ( Elective)  ( 0 - 2 )

This course is using Foxpro or Access as a tool to understand the functions and the meaning of data base and database management systems; and to learn how to use software package to meet personal and business information requests.

 


管理程式設計   PROGRAMMING DESIGN FOR MANAGEMENT  企二選   ( 2 – 0 )

本課程旨在學習如何設計程式流程並用式語言表達出來。課程內容包括BASIC程式設計概念介紹,常用套裝軟體之概念介紹,著重於操作電腦時所具備之邏輯觀念之建立,為學生將來自學各式軟體打下基礎。

 

PROGRAMMING DESIGN FOR MANAGEMENT  ( Elective )   ( 2 – 0 )

Currently, Internet/WWW and Visual programming are most popular. In fact, BASIC language is still a preliminary programming for beginners. Therefore, how to design the program and Web pages is very essential to programmers or end users. This course will include the structural concepts and detailed statements of BASIC, Visual BASIC and HTML, also make some practical examples and use flow chart to help students catch the programming concepts. The objectives of this course are to identify how to design the program and Web pages using BASIC, Visual BASIC and HTML; and truly understand the data processing and programming technique.

 


商用英文(A)   BUSINESS ENGLISH (A)   企二選  ( 3 - 0 )

為企管系學生打下商用英文書信及商用英語會話的基礎, 以適應將來在商務上的需要。

商用書信:以理論重點及實際書信實例對照說明,並輔以實務上之差異比較。

商用會話:以不同商務情境引導學生體會英語溝通的重點並發展出更精緻會話。

 

BUSINESS ENGLISH (A)   ( Elective )  ( 3 – 0 )

To cover both business correspondence and business conversation.

Correspondence: It is my intention to provide guidance in how to write in a wide variety of different business situation. I will provide a good deal of background information and give examples in the class too.

Conversation: To teach students the English they will need to communicate effectively in a professional environment. Students will learn key vocabulary, social language and structures through a progression of models and practice activities. The realistic course activities held in the class will provide opportunities for students to produce the language they will need in common business situations.

 


商用英文(B)   BUSINESS ENGLISH (B)   企二選  ( 0 - 3 )

本課程目標在增進同學在商用英語聽力及閱讀方面的能力, 以及豐富學生商業英文字彙. 英語聽力在商業上非常重要, 要能真的有國際觀,當然要能聽懂客戶的意見重點, 才能與其他國家的商業人士直接溝通,得到第一手的資訊. 同時閱讀的速度及理解力就關係著商業從業人員是否能在短時間內消化,吸收,使用這些資訊.

 

BUSINESS ENGLISH (B)   (Elective)    (0-3)

As many of the Business Administration major students will work in the business field after graduation, students need to have a very good listening comprehension and be able to digest a lot of reading material in a short time. This is actually a more advanced course comparing with 1st semester. I will focus in improving students’ business English listening and reading comprehension since they are crucial in commercial communication.

 


個體經濟學   MICROECONOMICS   企二選  ( 3 - 0 )

本課程旨在探討決策制定者如何評估各種選擇方案的結果,以為進行理性決策及預測未來的基礎,期使學生能根據個體經濟理論進行實際問題的分析與應用。研究範圍涵蓋:需求、供給、消費者行為、生產者行為、各種市場結構的訂價行為、一般均衡理論與福利經濟學。

課程大綱:

1. 需求、供給與市場均衡                           2. 偏好與效用函數

3. 效用極大與                                               4. 需求曲線

5. 消費者剩餘                                               6. 利潤極大

7. 成本極小                                                   8. 供給曲線

9. 完全競爭                                                   10. 獨佔

11. 獨佔性競爭                                             12. 寡佔

教科書:Varian, H. R. (2003), Intermediate Microeconomics: A Modern Approach, W. W. Norton & Company.

 

MICROECONOMICS  ( Elective )  ( 3 - 0 )

Microeconomic analysis allows decision makers to evaluate the consequences of alternative actions and thus provides a basis to make rational choices and predict future events. It involves demand, supply, market equilibrium, consumers behavior, producers behavior, commodity market, factor market, general equilibrium theory and welfare economics. 

Outline

1. Demand, Supply and Market Equilibrium

2. Preference and Utility Function

3. Utility Maximization

4. Demand Curve

5. Consumption Surplus

6. Profit Maximization

7. Cost Minimization

8. Supply Curve

9. Perfect Competition

10. Monopoly

11. Monopolistic Competition

12. Oligopoly

TextbookVarian, H. R. (2003), Intermediate Microeconomics: A Modern Approach, W. W. Norton & Company.

 


總體經濟學   MACROECONOMICS   企二選  ( 0 – 3 )

一位即將邁入 21 世紀的學生,你是否應該選擇修習總體經濟學呢?答案是肯定的。其原因有三:

其一, 總體經濟學將助你瞭解周遭世界所發生的事件,例如東歐的變革,西歐的高失業率,亞洲快速的經濟成長,美國的預算赤字,歐洲的整合,以及最近所發生的亞洲金融危機等。其二,研習總體經濟學將使你可以更精明地參與各項事務,諸如管理國家財經事務等。其三,研習總體經濟將使你對於國家經濟政策的成效和限制有較佳的理解。如以上所述,總體經濟學確實可以應用於日常生活中,不論你今後是否閱讀報刊雜誌,經營企業,或是高坐於總統府辦公室之中,你都將會因為曾經研習總體經濟學而感到欣慰。

本課程即在教導同學這方面的知識,其內容包含全世界之鳥瞰;基本的市場(財貨、金融、與勞動市場);預期;開放經濟;供給面經濟學;病理學--高失業與高通貨膨脹;長期;經濟變遷與轉移;政策;總體學經濟的歷史發展

 

MACROECONOMICS   ( Elective )  ( 0 – 3 )

    In general, macroeconomics studies aggregate economic variables, such as production for the economy as a whole (aggregate output) or the average price of all goods (the aggregate price level). Why should you, as a student soon to enter the twenty-first century, embark on the study of macroeconomics? There are three reasons. The first reason to study macroeconomics is that it will help you understand the whole world in which you live—from the transformation of Eastern Europe, to high unemployment in Western Europe, to fast growth or crises in Asia, to the budget battles in the United States. The second reason to study macroeconomics is that it will make you a more astute participant in the whole economy, for instance, how to manage the financial matters for your country. The third reason to study macroeconomics is that it will give you a better understanding of the potential and limits of economic policies. Thus, the principles of macroeconomics can be applied in many of life’s situations. Whether the future finds you reading the newspaper, running a business, or sitting in the Oval Office, you will be glad that you studied macroeconomics.

    This course contains Introduction: A Tour of the World; The Basics of Markets (the Good, Financial and Labor Markets); Expectations; Open Economy; The Supply- Side Economics; Pathologies--High Unemployment and High Inflation; The Long Run; Change and Transition; Policies; The Story of Macroeconomics.

 


 

大三課程簡介             GO TOP

財務管理  FINANCIAL MANAGEMENT   企三必 ( 2 - 2 )

本科目主要目的在介紹企業財務功能面的工作內容,授課重點包括: (1) 投資策略、(2) 籌資策略、(3) 營運策略、(4) 股利策略的理論介紹及技巧運作。輔以個案研討,期以結合理論與實務運作得以配合。

 

FINANCIAL MANAGEMENT  ( Required )  ( 2 - 2 )

The course provides framework concepts and tools for analyzing financial decisions - investment decision, financing decision, operation decision and dividend decision.  Topics include - theory of finance, working capital management, securities analysis, portfolio management, empirical research in finance, and identifying and solving financial problems through the use of case studies.

 


人力資源管理   HUMAN RESOURCE MANAGEMENT   企三必  ( 3 - 0 )

本課程對企業之一般人力資源管理活動做整體性基本介紹。主要從下列人力資源管理之活動來探討,包括人力資源管理趨勢、工作分析、人力規畫、人才雇用、教育訓練、生涯管理、績效評估、薪資管理、勞資關係、國際人力資源管理等。以期學生瞭解人力資源對組織之重要性、並具備策略性人力資源管理的觀念,並將透過問題與個案討論,及小組研究報告,以引導學習如何分析與解決人力資源管理問題。

 

HUMAN RESOURCE MANAGEMENT  ( Required )  ( 3 - 0 )

This course will make a complete basic introduction of general human resource management in business.  It will be examined mainly from the basic functions of human resource management, which include trends in human resource management, job analysis, human resource planning, employment, training and development, performance appraisal, compensation, labor relations, and international human resource management.  The course put emphasis on making students know importance of HRM in organization and have strategic concepts in HRM. In addition to help students understand the nature of human resource management, the purpose of the course is to help students learn to analyze and solve problems of human resource management through case study and discussion, and team research project.

 


管理會計  MANAGERIAL ACCOUNTING   企三必 ( 3 - 0 )

本科目旨在讓學生瞭解如何將會計資訊運用於管理過程中,講授內容包括:()介紹管理會計基本分析技巧,如:成本習性分析、利量分析、變動成本法、標準成本法及差異分析;()如何運用會計資訊於各種管理決策,如:訂價決策、生產決策、財務決策等;()如何運用會計資訊的計劃和控制,如:利潤計劃、績效預算、責任會計、績效衡量等;並配合個案討論及作業演練,期使學生膫解在管理過程中如何運用會計資訊。

 

MANAGERIAL ACCOUNTING  ( Required )  ( 3 - 0 )

The objective of the course is to utilize accounting information in management activity.  This course involves the following topics: (A) basic techniques: cost behavior analysis, cost-volume-profit analysis, variable standard costing, variance analysis. (B) How to use accounting information in management decision making. (C) How to use accounting information in planning and controlling, such as: profit planning, performance budgeting, responsibility center and performance measureing.

 


作業研究  OPERATIONS RESEARCH   企三必 ( 0 - 3 )

本科目旨在講授線性規劃、網路分析、動態規劃、對局理論、存貨控制理論、等候線理論、馬可夫鏈決策程序、整數規劃、決策分析、模擬等理論及其應用,期使學生熟習企業管理人員如何在風險或不確定情況下,運用數量分析,以為決策之依據。

 

OPERATIONS RESEARCH  ( Required )  ( 0 - 3 )

An introductory survey of quantitative techniques in decision-making.  Topics include mathematical models, optimization, linear programming,  transportation models, PERT, inventory models, queuing models, Markov  chain analysis, integer programming, goal programming and simulation.

 


資訊管理   MANAGEMENT INFORMATION SYSTEMS  企三必  ( 3 - 0 )

本課程之目的主要在說明資訊系統的意義,希望學生能瞭解如何有效利用電腦及網路技術,協助達成組織目標。課程內容包括資訊系統與組織及決策的關係,資訊系統的技術基礎,以及系統應用的不同類型等。

 

MANAGEMENT INFORMATION SYSTEMS  ( Required )  ( 3 - 0 )

This course introduces the concepts, components, and the technical foundations of information systems, the relationships between information system and organization, management, and decision, and variant types of the applications of information systems. Students should learn the impacts of the innovation in information technology on modern organizations, and how to use the emerging information technology to help organizations for achieving their objectives. 

 


全面品質管理   TOTAL QUALITY MANAGEMENT   企三選  ( 0 - 2 )

本科目旨在闡述基本品質管制及品質經營理念,藉以提升企業產品市場競爭能力,降低產品不良率,提高生產力,並熟悉品質管理,以達到企業改善體質的目的。此外,並介紹各種品質管制的工具,包括品質管制七大手法及田口直交表。此外亦將介紹ISO、國家品質獎、6標準差等著名的品質系統。

 

TOTAL QUALITY MANAGEMENT  ( Elective )   ( 0 - 2 )

This course introduces various techniques used in quality control and quality management, and exemplifies how quality management can improve an enterprise profitability by decreasing product defects, increasing customer satisfaction and product competitiveness.  The course also introduces the ISO 9001-2000 , National Quality Award, 6 Sigma.

 


物流管理   MANAGEMENT OF BUSINESS LOGISTICS   企三選  ( 0 - 3 )

實體運銷乃指商品或人員由某一地轉移至另一地時,其間所發生之一切活動與作業。因商品流通較人員流通繁複,所以實體運銷之相關管理理論與實務多半建立在商品流通之領域。因此實體運銷更普及之名稱乃為物流。商品轉移過程中,商品之價值將隨之增加,並能滿足消費者之需求。因此實體運銷是否有效率、是否具一貫性,乃成為附加商品價值多寡之決定因素。實體運銷管理(或稱物流管理)在透管理方法之運用,健全實體運銷之商業功能,協調其與行銷管理與生產管理間之界面關係。最終目的乃在更有效率地滿足客戶之需求。

 

MANAGEMENT OF BUSINESS LOGISTICS  ( Elective )  ( 0 - 3 )

Business logistics can be defined as "All activities and operations concerning the physical movement of goods or people from origin to destination.  "The physical movement of goods is generally more complex than that of people.  Therefore, the management theory and practice of logistics are mostly established in the field relating to the physical movement of goods.  It is why another popular name for logistics is the flow of goods.  In the process of goods movement, the value of goods will increase and the customer demand can be satisfied.  Whether the logistics activities are efficient and integrated is critical to how much value can be added to the goods.  Logistics management is to apply management approach on the logistics activities so as to effectively manage the logistics function in business and coordinate its relationship with marketing and production functions.  The ultimate purpose of logistics management is to satisfy customer demand better.

 


採購管理   PROCUREMENT MANAGEMENT   企三選  ( 3 - 0 )

本課程旨在有系統地闡述如何運用採購的技巧與策略,達到維持正常產銷活動及降低購用成本,提高競爭能力的目的。因此本課程主要內容有:(一)採購計劃(PLANNING):包括採購人員、組織制度、流程及表單、預算。(二)採購執行(DOING):包括請購、詢價、議價、比價、訂購、簽約、交貨、驗收、付款等作業程序。(三)採購考核(SEEING):採購作業時效、管理與追蹤、採購人員績效評估、供應商管理及呆、廢、缺、退料之處理。

 

PROCUREMENT MANAGEMENT  ( Elective )  ( 3 - 0 )

Procurement is one of the most important functions of business activities.  Specifically, the expenditure of materials usually makes up 60-80% of manufacturing cost, then the procurement performance will significantly affect the operating results.  Procurement Management not  only provide a basic framework based on the principles or the " received doctrine", but also focuses on a practice of how to do the procuring with a special attention to planning and controlling.

 


運輸管理  TRANSPORTATION MANAGEMENT   企三選   3 – 0

伴隨經濟與社會活動的發展,人流與物流的運輸需求益加殷切。各種運輸活動能否符合安全、經濟、環保、品質等要求,對於產業生產、人民生活與環境生態之永續發展至為重要;運輸系統硬體建設之投資固然重要,然在資源有限以及永續發展之前提下,如何藉由現代運輸管理的理論、方法與科技,提升運輸系統經營管理之能力,充分發揮運輸資源之運用效率與效益,更是攸關國家整體競爭力之關鍵。

本課程針對主要運輸系統經營管理重要課題進行廣泛性的理論與實務探討,並藉由時事分析及個案研究方式,激發學生學習之興趣並啟發其視野與洞察力。

 

TRANSPORTATION MANAGEMENT  ( Elective )  ( 3 – 0 )

Due to the continuing development of economic and social activities, the transportation demand of passengers and goods has been increased accordingly. The compliance of transport activities with the requirements on safety, economy, environment, and quality is very important to the sustainable development of industrial productions, people’s living, and environment ecology as well. The investment on new transport hardware infrastructures is import. However, under the constraints of limited resources and considerations of sustainable development, it is much more critical to the overall national competitiveness to upgrade efficiency and effectiveness of the existed transport systems by means of advanced theory, methods, and technologies.

This course is designed to introduce the general and broad knowledge in transportation systems’ operations management. By case study and event discussion, students would be able to gain more insights in both theory and practice for future applications.

 


倉儲管理   WAREHOUSING MANAGEMENT  企三選   0 – 3

倉儲及運輸是影響流通產業績效的兩個重要課題。一般來說,倉儲包括了產品需求預測、產品分類與編號、儲區規劃空間、儲位編碼、倉儲設備選擇、儲位指派、存量控制等。

本課程針對倉儲課題,做廣泛性理論及實務探討,並藉個案分析方式,激發學生學習之興趣。

 

WAREHOUSING MANAGEMENT   Elective   0 – 3

Warehousing and transportation are two important factors affecting the performance of a distribution channel. In general, the jobs of a warehouse manager may include product and storage demand forecasting, product classifaction and coding, warehouse space planning and assignment, the choice of warehousing equipment, and inventory control. 

This course is designed to introduce the general concepts in warehousing.  By case study, students can learn more theoretic and practical insights for future applications.

 


行銷研究   MARKETING RESEARCH   企三選  ( 0 - 3 )

本課程旨在教導行銷研究之基本方法與技術,除了使瞭解研究之主要研究方法,並訓練學生設計研究程序及實地執行研究活動的能力。教學重點為:研究主題之釐定、資料蒐集方法、資料的分析、研究結果的解釋、以及研究報告之撰寫。課程並將介紹行銷研究案例,及使熟悉現代行銷研究之策略與相關統計與分析軟體。另外藉由小組研究作業,訓練實際研究能力。課程設計目的在期使學生對行銷研究有根本的了解,並能實際加以運用。       

 

MARKETING RESEARCH  ( Elective )  ( 0 - 3 )

This course is to teach fudamental methods and skills of marketing research.  Besides learning to understand the research methods, this course train on designing research procedure and practising research process and activities. The main lectures of this course include: Defining research topic, Data collection, Interpretation of research results, and Writing research report. This course will also introduce marketing research cases and make familarizing strategies of modern marketing research and  statistical and analytical softwares for marketing research. In addition, through assignment of team research project, the course train students on research abilities by doing the research project. Overall, The designing of this course is planned to make students have a fundamental understanding of marketing research and be able to do the research.

 


廣告學  ADVERTISING   企三選 ( 3 - 0 )

本科目旨在培養學生廣告知識及企劃廣告活動之能力。講授時,除就廣告全盤範疇,循序作有系統的講解,不偏頗任何科目,務使學生能對廣告學有全盤之瞭解與貫通外,更重視其應用性,配合廣告作品觀摩,幻燈示範,利用節目分析儀及瞬間顯露器測試廣告效果,或實地參觀以及廣告企劃案之習作等方式,收理論與實務並重之效。

 

ADVERTISING  (Elective)  ( 3 - 0 )

Designed for beginner students, this course provides systematic approaches to fundamental understanding of the functions and effects of advertising with emphasis on practical applications.  While theory is covered, actual studies are emphasized. Through audio / visual presentation as well as field trips to agencies, students will have opportunities to "visualize" how an advertising campaign is actually prepared and executed.  Ultimately, they apply principles learned in the class to real world situations.

 


服務業行銷   SERVICE MARKETING   企三選  3 – 0

由於服務與產品在本質上的差異,因此由服務業的特性為起點,介紹服務的分類架構,消費者行為,服務業的行銷4P規劃以及服務人員與顧客之接觸管理,並可進一步探究新資訊科技對服務行銷之影響。使同學瞭解當前服務業行銷的主題,並激發其應用本課程所學之知識。

 

SERVICE MARKETING  Elective   3 – 0

For the differences existing between service and manufacturing sectors, the traditional manufacturing-based models are mot always useful to service businesses. Thus, this class provides different frameworks to analyze marketing topics including consumer behavior, 4Ps, service delivery and the impact of new information technology

The main objectives of this course are to develop an understanding of service marketing problems and to acquire practical conceptual and empirical tools for analyzing these problems.

 


直效行銷   DIRECT MARKETING  企三選   3 – 0

直效行銷乃延續行銷學或行銷管理之基礎, 對於如何縮短商品或財貨與消費者之間的距離,做進一步的探討。內容包括:直接信函、自動販賣機、人員推銷、電話行銷、傳真機行銷、電腦網際網路行銷等。而便利品、選購品或特殊品等,對於商品資訊的需求、供應方和購買方之間互動方式的需求各有不同,所以也分別探討其實務上與理論上的特點。並探討互動式電話與網路行銷之模式與其實務。

 

DIRECT MARKETING  ( Elective )  3 – 0

  Upon the basis of Fundamental Marketing or Marketing Management, Direct Marketing is further to tap how to shorten the distance between offering and purchasing.  Due to the differences of shopping goods, convenience goods and specialty goods, the direct mail, vending machine, personnel selling, telephone marketing, facsimile marketing, and Internet marketing are also different from each other in the facets of goods information demands, machine-purchaser interaction, seller-purchaser interaction and offering-purchasing interaction. We will tap the business models and mechanism of internet business or e-Business practices. 

 


消費者行為   CONSUMERS’ BEHAVIOR   企三選   3 – 0

      本課程主要從行為科學的觀點來膫解、解釋與預測購買與消費行為,旨在探討影響顧客行為的因素,例如:動機、家人、參考群體、社會階層與廣告互動等心理、文化、社會因素在個人的購買動機和行為上的影響。探討口碑、抱怨、滿意、再購、忠誠之現象與其前因、歷程、後果等。

 

CONSUMERS’ BEHAVIOR   ( Elective )  3 – 0

  This course is based on the various behavioral concepts and theories that have been found useful for understanding, explaining, and predicting the consumer behaviors. The purpose of this course is to offer the student with the understanding about consumer motives, family, reference group, and other psychological, social, cultural and cross-cultural factors. We will also tap the phenomena of loyalty, re-purchase, complaints, and satisfactions in conventional marketing settings and e-commerce worlds.

 


休閒與餐飲行銷管理   LEISURE FOOD AND BEVERAGE MANAGEMENT   企三選  0 – 3

介紹服務產業之重要性與休閒、食物和飲料提供之管理;由觀光旅遊之角度串連景點、室內運動、餐飲與住宿之管理;由品牌行銷之角度串連飲料之行銷或具有台灣特色之連鎖小型飲品商舖、具有地方色彩之宵夜市集或民宿;聚焦於顧客中心之行銷管理實務。

 

LEISURE FOOD AND BEVERAGE MANAGEMENT   Elective       0 – 3

This course begins with the importance of service industries and the economic contributions of leisure, food and beverage sub-sectors. It covers the leisure provider companies with sightseeing spots or indoor sports facilities and the food and beverage companies with brad names, besides regular restaurant and hotel and their management. The focus is the marketing essentials targeting at the customers.

 


顧客服務與管理   CUSTOMER SERVICE AND MANAMEMENT   企三選  ( 3 - 0 )

顧客是所有企業價值的來源,而且也有愈來愈多的企業認知顧客對企業真實的意義。因此,新的顧客服務理念與方法乃不斷推陳出新的產生。這門課將系統性介紹顧客服務與管理的知識、方法與案例,期培養同學一個正確的顧客觀。

 

CUSTOMER SERVICE AND MANAMEMENT  ( Elective )  ( 3 - 0 )

Customers are the source of all business value. Many businesses start to recognize the true meaning and value of their customers. Therefore, many new customer service theories and methods have been created. This course will systematically introduce students the knowledge, methods and cases of the customer service and management to help them establish the right attitude and concepts of the customer service and management.

 


國際貿易理論   THEORY OF INTERNATIONAL TRADE   企三選  ( 2 - 0 )

國際貿易利用一般均衡理論,處理涉及二個或更多國家的問題,它所研究的是一些不同的國家在分配稀少資源來滿足人類慾望的過程中,是如何的相互來影響。本課程特別強調的題材包括:貿易的利得、HECKSCHER-OHLIN定理及LEONTIEF矛盾,因素價格均等化定理、STOLPER-SAMVELSON 定理及RYBCZYNSKI定理,經濟成長與國際貿易、關稅、限額、國際卡特爾、傾銷、與經濟結合的理論。並對外匯原理、國際收支的失衡及調節加以討論。

 

THEORY OF INTERNATIONAL TRADE  ( Elective )  ( 2 - 0 )

International trade deals with the problems of two or more open economies through using general equilibrium theory.  It studies how a number of distinct economies interact upon each other in the process of allocating scarce resources to satisfy human wants.  A list of the topics which will be emphasized in the course including, for example, the gain from trade, the Heckscher-Ohlin theorem and the Leontief paradox, the factor price  equalization  theorem, the Stolper-Samuelson  and the Rybczyncki theorem, economic growth and international trade, tariffs taxes, and subsidies, the theory of economic integration.

 


國際貿易實務   PRATICE OF INTERNATIONAL TRADE   企三選  ( 0 - 2 )

本課程乃以有形的商品貿易為主題,從市場的開發、建立、至整個商品交易過程中可能碰到的程序,詳加分析,研習各種交易技巧與單據的製作,另對外匯交易,尤其在浮動匯率的國際金融市場上,如何配合商品交易以達成目標,亦詳加剖析。最後對不幸遭遇糾紛時,如何索賠,及進行仲裁亦詳加介述,本課程主要講述綱要如次:(1)緒論、(2)國際貿易慣例與規則、(3)國際貿易一般交易程序、(4)國際貿易交易前的準備、(5)國際貿易的交易條件、(6)國際交易關係的建立-詢價、報價、接受、(7)貿易契約、(8)進出口簽證、(9)信用狀、(10)出口檢驗與出口報關、(11)貨物運輸與保險、(12)貨運單據、 (13)進出口報關及提貨、(14)輸出入融資業務、(15)外匯操作技巧、(16)貿易糾紛與索賠、(17)國際商務仲裁。

 

PRACTICE OF INTERNATIONAL TRADE  ( Elective )  ( 0 - 2 )

The course will be focused, sequentially, upon the following major topics:  (1) Introduction  (2) International Rules, Uniform Customs and Practices of Trade  (3) Procedures of International Trade  (4) Creating the Sales  (5) Terms and Conditions of Sales  (6) Formal Offer, Quotation and Acceptance  (7) Sales Contract  (8) Import and Export Licensung  (9) Letter of Credit (10)  Export Inspection and Declaration (11)  Transportation and Insurance (12) Shipping Documents  (13) Import Declaration and Taking Delivery  (14) Export & Import Financing  (15) Foreign Exchange Market Operation (16) Disputes and Claims  (17) International Commercial Arbitration.

 


品牌行銷與管理   BRAND MARKETING AND MANAGEMENT   企三選  2 – 0

品牌對企業經營的重要性與日俱增,甚至已經至戰略性的管理地位。有鑑於此,有些台灣企業已經開始努力打造自己的品牌如Asus, BenQ, Micro Trend, Giant等。

因此希望藉由開設此課程,使學生更深入學習品牌管理的理論與實務案例,從中培養品牌行銷與管理的能力。

 

BRAND MARKETING AND MANAGEMENT ( Elective )  ( 2-0 )

Brand value = product value + image value. In this course, we will introduce theory and methods to branding and manage brand value. Specifically, the focal objectives are (1) to increase understanding of the important issues in designing and implementing brand strategies and (2) to provide the appropriate theories and research tools to make better branding decisions. (3) to provide the ability to solve brand management issue.

 


勞工法   LABOR LAWS   企三選  ( 2 - 0 )

本課程之目的在介紹勞工法之理論與實務,尤其以個別勞工法領域內之課題為主,包括()勞工法之基本慨念、()國內外勞工法之發展、 ()勞工保險制度、()勞工安全衛生、()勞工退休制度之變革、()勞動基準法、及()兩性工作平等法等。

 

LABOR LAWS  ( Elective )  ( 2 - 0 )

This course has been designed to introduce the legal theory and practices of labor laws, in particular for the protection of individual laborers. It includes, but not limited to, (1) an overall review of labor laws, (2) a general introduction to the development of local and foreign labor laws, (3) labor insurance, (4) labor safety and sanitation, (5) alternative retirement schemes, (6) Labor Standards Law, and (7) sex equalization.

 


勞資關係   LABOR RELATIONS   企三選  ( 0 - 2 )

本課程將介紹集體勞資關係之理論與法律實務,並使學生能應用勞資之理論與相關法規處理集體的勞資事件為目的,授課內容將包括:()勞資關係之基本慨念、()國內外勞資關係法規之發展、()勞動契約、()勞動基準、()勞工組織、()團體協約、()勞資爭議之處理。

 

LABOR RELATIONS   ( Elective )   ( 0 - 2 )

This course will help students to understand the theory and practices about the relations between laborer and management. It includes, but not limited to, (1) an overall review of labor-management relations, (2) a general introduction to the development of local and foreign legislations about labor-management relations, (3) labor contracts, (4) Labor Standards Law, (5) labor organization, (6) collective bargaining agreement, and (7) resolution of labor-management disputes.

 


企業倫理       CORPORATION ETHICS   企三選  2 – 0

「企業倫理」簡言之即是一個企業個體做人做事的方法。本課程擬以較多的討論和實例來引導初入社會的青年建立整體的分析思考能力,以免專注片面或技術性的工作而忽略了企業體各部門的關聯性及運作時隱含的衝突;更期在矛盾的現實中訓練企業道德的把持。探討主題則含括倫理領導、倫理決策、服務倫理、非營理組織之倫理議題、企業倫理的操作、倫理公司的建構以及倫理與績效等議題。

 

CORPORATION ETHICS   Elective       2 – 0

The central theme of this course is that to survive in the corporate world and take effective action within it, the signification corporate realities must be understood, anticipated, and appropriately dealt with. Among these is the corporate culture which, because of its subtle nature, is frequently mismanaged.  Students are expected to learn the sensitivity about human being, group dynamics and organizational shared value and operational assumption. The subjects would include ethical leadership, ethical decisions making, ethics on service industry, ethical issues on nonprofit organization, business ethics operation, structuring an ethical company, and ethics and performance, etc.

 


應用統計學   APPLIED STATISTICS   企三選  ( 3 - 0 )

本課程主要介紹幾種應用廣泛的統計方法。課程內容含蓋統計估計,假設檢定,變異數分析,簡單迴歸分析,複線性迴歸分析,卡方檢定和無母數統計檢定方法和相關統計軟體的應用。

 

APPLIED STATISTICS  ( Elective )  ( 3 - 0 )

This course introduces to students several widely used statistical methods.  Main contents include estimation, hypothesis testing, analysis of variance, simple and multiple regression analysis, X2 test and nonparametric statistics, and the applications of related statistical package.

 


投資學   INVESTMENT   企三選  ( 3 - 0 )

本課程旨在提供學生瞭解資本市場及其相關之金融投資商品,使修課學生具備 (1) 認定投資目標、 (2) 確認投資機會、 (3)進行投資決策的能力與知識。

課程大綱:

1. 認識投資環境、本質

2. 證券市場

3. 證券分析

4. 現代投資組合理論

5. 投資組合績效評估

6. 債券評價與投資管理

7. 期貨、選擇權與其他衍生性金融商品

教科書:Alexander, G. J., W. F. Sharpe and F. V. Bailey (2001), Fundmentals of Investments, Prentice Hall.

 

INVESTMENT  ( Elective )  ( 3 - 0 )

This course provides a working knowledge of the financial instruments available to investors and the ways in which markets for these instruments operate. We discuss investment functions, introduce various investment tools and explain the investment decision-making process as well as the reason.

Outline

1. Introduction to Investment

2. Securities Market

3. Securities Analysis

4. Modern Portfolio Theory

5. Portfolio Performance Evaluation

6. Bond Price Evaluation and Bond Portfolio Management

7. Futures, Option and other Derivatives

TextbookAlexander, G. J., W. F. Sharpe and F. V. Bailey (2001), Fundmentals of Investments, Prentice Hall.

 


休閒與餐旅產業概論   INTRODUCTION TO LEISURE, RECREATION & HOSPITALITY INDUSTRY   企三選  3 – 0

休閒世紀已經來臨。本科目主要在協助學生充份了解休閒與餐飲產業。本科目教學除對旅行觀光、住宿、餐飲、會議、休閒活動之傳授知識外,並對行業中影響極其重大之管理知識如行銷、人力資源、領導統御等之運用亦有相當之著墨。希望對同學於未來畢業後從事相關行業時,奠定正確認知的基礎。

 

INTRODUCTION TO LEISURE, RECREATION & HOSPITALITY INDUSTRY   Elective         3 – 0

It is becoming increasingly evident that leisure pursuits and recreational activities play a major role in the life styles of most individuals in most societies. Introduction to Hospitality is a comprehensive tour through the fascinating and challenging related fields in the hospitality industry: travel and tourism, lodging, food service, meeting, conventions and expositions, leisure and recreation. The course also discusses marketing, human resources, leadership, and management and how they apply to hospitality management. This course is designed for hospitality management professionals of tomorrow by dynamically involving the students in each step of this journey.

 


全球管理專題   TOPICS IN GLOBAL MANAGEMENT   企三選   ( 0 – 3 )

在這門課中有四位來至於海外的客座教授將針有關不同國家或地區的企業管理或經濟問題共同開課。上課的主題包含有國際經濟與社會發展、全球化企業的策略規劃、人力資源、行銷、財務及生產等。每一位客座教授將授課一個月,大約可講授有四或五項主題。也就是說,每位修課的學生一學期可聽到四位客座教授講授大約十六項主題。

 

TOPICS IN GLOBAL MANAGEMENT   ( Elective )   ( 0 – 3 )

In this course, we will invite four visiting professors, who come from different foreign areas or countries, to lecture on the topics in international management or economics. These topics include international economy and society development, global organization's strategic planning, human resource, marketing, finance, and production. Each visiting professor will talk about four or five topics in a month. In other words, students will hear about 16 lectures in a semester from four visiting professors.

 


創造力管理   CREATIVITY MANAGEMENT   企三選  2 – 0

將創造力的基本精神,創意的認識、發想與落實,以系統性方法介紹給學生,實務上而言,將有涵蓋由創意到創造力管理的基本方法及技巧演練。

課程內容將包含創造力的定義及理論、創造力技巧與管理實務、創造力個案分析與探索、創造力實作報告等部份。

 

CREATIVITY MANAGEMENT ( Elective )  ( 2-0 )

This course will introduce the basic spirit and knowledge of creativity by a systematic way and methodology not only  creativity, but also the management of creativity.

 The course content will include definitions and basic theories of creativity, skills and management practices. Team building, case studies and creative presentations will also the demands and deliverables of this course.

 


 

大四課程簡介        GO TOP

策略管理   STRATEGIC MANAGEMENT   企四必  ( 0 - 3 )

本科目旨在介紹策略之規劃與執行過程。透過理論研討與個案研究,使學生了解企業策略的擬訂、執行、控制及評估等之運作,希冀培養出具有策略思考能力之專業管理者。課程的重點之一是,將所學之功能別知識,加以整合應用,俾能掌握企業環境變化所所帶來的商機或擬定化解危機之因應之道。

 

STRATEGIC MANAGEMENT  ( Required )  ( 0 - 3 )

Strategic Managemen is a course which integrates the concepts and skills of previous functional courses.  The course will make students: (1) Familiar with the process of strategy formulation and implementation (2) Able to conduct situational analysis and scenario planning. (3) Able to integrate the concepts in various management courses. (4) Able to conduct oral and write business reports. Case discussion is the major teaching methodology used in this course.

 


智慧財產權管理   INTELLECTUAL PROPERTY MANAGEMENT   企四選  2 – 0

本課程將探討智慧財產權標的、政策、內容及其管理方法。提供商標法、專利法、著作權法、積體電路電路布局保護法及營業秘密法之概念。為求對智慧財產權保護之更深入了解,課程將涵蓋公平交易法下諸多不公平競爭,如搭售、著名企業表徵保護等議題,以及網際網路發展為智慧財產權領域所帶來的新課題。於智慧財產權之管理方面,企業如何建立智慧財產權管理制度、組織架構之設立及諸多管理方法將係重點。

 

INTELLECTUAL PROPERTY MANAGEMENT  Elective  2 – 0

This course will survey objects, policies and content of intellectual property rights as well as measure for their management. It provides an overview of laws on trademark, patent, copyright, protection of semi-conductor chip products and trade secrets. To better understand the protection of intellectual property rights under the Fair Trade Law, types of unfair competition such as tying arrangement and infringement of well-known trade names will be addressed. The course will also cover the development of the Internet and its derivative issues as well as its impact on the protection and exercise of intellectual property rights. With respect to the management of intellectual property, the topic will focus on how a company shall establish, step-by-step, intellectual property rights management systems. Among other things, particular attention will be paid to organizational structures and measures for management of intellectual property rights.

 


領導與溝通   LEADERSHIP AND COMMUNICATION   企四選  ( 0 – 2 )

領導與溝通是企業管理中重要之管理活動,現代企業組織型態有很大轉變,但領導與溝通對企業仍然非常重要,只是現代企業領導與溝通方式可能需要調整,以適合新的企業制度與環境。領導與溝通之基本理論與方法,在組織行為課程皆有介紹,所以本課程是著重於教導如何應用領導與溝通理論於實際的企業環境中,並從實際的企業領導與溝通問題,探討如何改善與提升企業領導與溝通績效。

 

LEADERSHIP AND COMMUNICATION  Elective   ( 0 – 2 )

Leadership and communication are important managerial activities in business management. There is a great change in modern business organizational structure. However, the functions of leadership and communication for the business are still important. There might only need some changes in leadership and communication in order to adjust to new organizational structure and business environment. The basic theories and methods of leadership and communication are introduced in Organizational Behavior course. Hence, this course will emphasize teaching how to apply theories of leadership and communication to practical business activities.  It will also emphasize how to improve and advance organizational leadership and communication effectiveness through examinations of the problems in practical leadership and communication.

 


薪資管理   TOPICS IN COMPENSATION MANAGEMENT   企四選  ( 0 - 3 )

本科目乃在教授基本的及現代的薪資管理知識與技術。期使學生對薪資設計及薪資管理有完整與清楚之了解。主要教授主題包括:薪酬系統的範圍、薪酬結構、工作分析與工評價、基礎薪資的設計、短期與長期財務獎勵之設計、福利、薪資系統的管理等。

 

TOPICS IN COMPENSATION MANAGEMENT  ( Elective )  ( 0 - 3 )

This course is designed to instruct fundamental and contemporary knowledge and skills in managing compensation.  It can help students have a complete and clear understanding of compensation system design and management.  Selected topics include: Compensation system, compensation structure, job analysis and job evaluation, the design of basis for pay, short term and long term performance pay, incentive plans, benefits, and compensation system administration.

 


職涯管理與發展  CAREER MANAGEMENT AND DEVELOPMENT  企四選  ( 2 – 0 )

本課程的目的不僅幫助同學了解職涯管理與發展的感念,也強調實務中的應用,透過課程,學生可以了解職涯路徑、就業市場概況、自我評價過程、組織職涯系統、職涯與/生活的結合等等課程內容。

 

CAREER MANAGEMENT AND DEVELOPMENT  Elective  ( 2 – 0 )

This class aims to help students understand not only the concepts of career management and development, but also the applications of career management and development in practices. After taking this class, students are expected to understand career path, assessing the labor market, the self-assessment process, organizational career systems, developing career and work-life implications, and so on.

 


國際財務管理   INTERNATIONAL FINANCIAL MANAGEMENT   企四選  ( 3 – 0 )

本課程主要探討,在國際的投資環境中,資金的轉換、財務的管理、與國外的投資。這門課,先介紹國際的投資環境,接著探討一個多國籍企業,在進行財務決策時,必須考慮的四個要素。這些要素:包括有外匯風險管理、國際營運資金管理、國際營運融資、與國際投資分析。

 

INTERNATIONAL FINANCIAL MANAGEMENT  ( Elective )  ( 3 – 0 )

This course focuses on the conversion of funds, financial management and investments in the international context.  The course starts with an introduction of the environment of international financial management.  It further examines 4 key elements that a multinational firm should consider in decision-making.  These elements include foreign exchange risk management, multinational working capital management, financing foreign operations and foreign investment analysis. 

 


財務管理專題  SELECTED TPOICS IN FINANCIAL MANAGEMENT 企四選  ( 2 – 0 )

本課程係就財務管理的各個領域內,與當前企業經營較有密切關連之主題,包括公司治理、創業管理、財務分析及各項金融商品、衍生性金融商品等,進行實務性的專題探討,以使學生具備財務管理實務要領。

 

SELECTED TPOICS IN FINANCIAL MANAGEMENT  ( Elective )  ( 2 – 0 )

Concerning various financial management areas and relevant topics in current enterprises management, such as corporate governance, enterprises management, financial analysis, banking merchants, derivative banking merchants etc,. Financial management course put emphasis on practical financial operations, so as to equip student’s skills to dispose of actual financial management situations.

 


財務報表分析   FINANCIAL STATEMENT ANALYSIS   企四選  0 – 3

本課程主要探討:財務報表如何協助公司股東、債權人、與財務分析師,進行財務決策。這門課,先介紹損益表與資產負債表的格式。接著,說明在財務分析中,常用的方法。這些方法,包括有:比率分析、共同比分析、分析不同類型企業間,財務報表的差異性、歷史性資料的檢查、以及資料之間的比較。最後,本課程教授如何運用上述方法,分析一個公司的短期資金流動性、長期償債能力、獲利性、與現金流量。

 

FINANCIAL STATEMENT ANALYSIS  ( Elective )  0 – 3

This course provides an in-depth analysis of how accounting helps stockholders, creditors and analysts in decision-making.  The course starts with a brief description of income statement and balance sheet format.  It also addresses various techniques generally used in the analysis of financial statement.  These techniques include ratio analysis, common size analysis, the study of differences in components of financial statements among industries, the review of descriptive material, and comparisons of results with other types of data.  The course further discusses the application of the above techniques in the analysis of a company’s short-term liquidity, long-term debt-paying ability, profitability and cash flow.

 


金融市場   FINANCIAL MARKET   企四選  ( 3 - 0 )

本課程之教學目標,係在加強學生對金融市場之了解,激發其學習興趣。金融市場促進企業、政府及個人的投資及融資等資金活動,由於扮演資金活動的橋樑,金融機構自然而然成為金融市場不可或缺的重要角色。藉由老師10多年金融市場的經驗,提供同學更相關的實務經驗,使學生能觸類旁通,以收拋磚引玉之教學效果。。

 

FINANCIAL MARKET  ( Elective )  ( 3 - 0 )

Financial markets facilitate the flow of funds in order to finance investments by corporations, governments, and individuals. Financial institutions are the key players in financial markets because they serve as intermediaries that determine the flow of funds. The objective of financial markets describes financial markets and the financial institutions that serve those markets.  With more than 10-year experience in investment-bank and relevant finance fields, I will provide students with conceptual framework that can be used to understand why markets exist. Each type of financial markets is described, with a focus on it globalization, it utilization by financial institutions, and its modification by recent events.

 


衍生性金融商品  AN INTRODUCTUON TO FINANCIAL DERIVATIVES  企四選  ( 3 – 0 )

本課程分成理論介紹與實務介紹兩部份,理論部份主要介紹期貨與選擇權的定價理論,實務方面主要介紹市場交易制度及交易策略,期貨透過理論與實務之結合,使大家衍生行商品領域有一完整之認識。主題為:1.衍生性商品之發展歷史、2.期貨合約之介紹、3.期貨交易制度、4.期貨的避險原理與策略、5.期貨價格的決定模型介紹、6.選擇全合約之介紹、7.選擇權的交易制度、8.選擇權評價理論、9.選擇權的避險功能與交易策略、10.各種期貨合約之介紹、11.其他衍生性金融商品之介紹。

 

AN INTRODUCTUON TO FINANCIAL DERIVATIVES  ( Elective )  ( 3 – 0 )

This course attempts to strike a balance between institutional details, theoretical foundations and practical applications. It hopes to provide the information the student needs to begin a career that in using the financial derivatives to introduce futures, options, swaps and over-the-counter interest rate options etc.

 


銀行理論與實務   THEORY & APPLICATION OF BANKING   企四選  ( 3 – 0 )

這門課偏重於討論銀行的基本功能與運作;銀行如何與個人或工商業產生關聯。並討論一些常被個人或工商業應用到有關銀行的實務操作,以供給學生充分的銀行基本作與實務知識,幫助將來就職時處理財務方面的事務,或進入銀行業服務時能對銀行的運作有通盤性的認識。

 

THEORY & APPLICATION OF BANKING  Elective  ( 3 – 0 )

There are many factors that influence the rapid changes in the worldwide financial world. Banking has always been playing a very important role in our daily life as an individual or a business enterprise. The methods of carrying out business activities of  banking has undergone rapid change in recent years as a result of volatile economic conditions and revised banking regulations. However, the basic business of banking is unchanged. This class is to provide students a description and analysis of the operations of  banks. It also discusses the techniques and principles employed by banks in the performance of many functions that related to individuals as well as business. Some practical aspects of  banking operations are also discussed.

 


金融風險管理   FINANCIAL RISK MANAGEMENT   企四選  3 – 0

本課程旨在介紹現代各種金融風險-市場風險、信用風險與作業風險的量化測度、分析與控管。

課程大綱:

1. 金融風險管理概論

2. 金融機構風險管理沿革-巴賽爾協定

3. 風險值介紹

4. 風險值之估計-變異數-共變異數法、歷史模擬法、蒙地卡羅模擬法

5. 風險值模型之測試-回顧測試與壓力測試

6. 風險值模型之應用-績效評估與資本配置

7. 信用風險

8. 作業風險

9. 全面風險管理機制與架構

教科書:Marrison, C. (2002), The Fundamentals of Risk Measurement, McGraw-Hill.

參考書:1. Jorion, P. (2000), Value at Risk: The New Benchmark for Managing Financial Risk, McGraw-Hill.

2. Crouhy, M., D. Galai and R. Mark (2003), Risk Management, McGraw-Hill.

 

FINANCIAL RISK MANAGEMENT  Elective )( 3 – 0 )

The course is aimed to introduce the modern measurement, analysis and control of various financial risks, e.g., market risk, credit risk and operational risk.

Outline

1. Introduction to Risk Management

2. Financial Institution Risk Management RevolutionThe Basle Accord

3. Introduction to Value-at-Risk

4. Assessing VaRVariance-Covariance Approach, Historical Simulation Approach, Monte-Carlo Simulation Approach

5. Testing VaR ModelBacktesting & Stress Testing

6. The Application of VaRPerformance Evaluation & Capital Allocation

7. Credit Risk

8. Operational Risk

9. The Mechanism and Framework of Risk Management

TextbookMarrison, C. (2002), The Fundamentals of Risk Measurement, McGraw-Hill.

Reference books1. Jorion, P. (2000), Value at Risk: The New Benchmark for Managing Financial Risk, McGraw-Hill.

2. Crouhy, M., D. Galai and R. Mark (2003), Risk Management, McGraw-Hill.

 


理財規劃   FINANCIAL PLANNING   企四選  ( 0 – 3 )

本課程旨在介紹理財規劃流程及理財規劃所需要的專業知識基礎。使修習學生具備分析評個體的財務狀況與需求、擬定合宜之理財規劃方案,成為全方位理財規劃師的能力。

課程內容包括以下六大主題:

1.      基礎理財規劃

2.      風險管理與保險規劃

3.      員工福利與退休金規劃

4.      投資規劃

5.      租稅與財產移轉規劃

6.      全方位理財規劃

參考書籍:

1. Hallman, G. V. and J. S. Rosenbloom (2003), Personal Financial Planning, McGraw-Hill.

2. Mershon, J. B.(2003), Fundamentals of Personal Financial Planning, Kaplan.

 

FINANCIAL PLANNING  ( Elective )  ( 0 – 3 )

The course discusses the process and the related knowledge of the Financial Planning. It enables our students to identify the financial needs, analyze different types of financial plans, evaluate various alternatives, and provide the professional service for the clients in the future.

The main topics of our course are as follows.

1. Fundamentals of Financial Planning

2. Risk Management and Insurance Planning

3. Staff Welfare and Retirement Planning

4. Investment Planning

5. Taxes and Estate planning

6. Comprehensive Financial Planning

Reference books

1. Hallman, G. V. and J. S. Rosenbloom (2003), Personal Financial Planning, McGraw-Hill.

2. Mershon, J. B. (2003), Fundamentals of Personal Financial Planning, Kaplan.

 


貨幣理論與政策   MONETARY THEORY AND POLICY   企四選  ( 2 – 0 )

「貨幣理論與政策」主要在探檢討貨幣經濟學的發展形勢及新發展方向。本課程分為五個主要部分,第一篇導論,第二篇貨幣供給理論,第三篇貨幣需要理論,第四篇貨幣政策,第五篇當前金融問題及對策,針對當前貨幣金融問題從策、理論與現實作應用並比較其在理論概念上的差異,及其在實證資料加以評比。

 

MONETARY THEORY AND POLICY  Elective   2 – 0

Monetary Theory and Policy use to analyze the monetary economics, and review its development and new trends.  We devide Monetary Theory and Policy into five parts.  Part I, Introduction to Monetary Theory and Policy.  Part II, The Theories of the Supply of Money.  Part III, The Theories of the Demand of Money.  Part IV, Monetary Policy.  Part V, Contemporary Financial Problems and Policy, which focuses on the policy, theory, and evidence, so that policy can be comparision, evidence made interesting, and theory appreciated.

 


貨幣銀行學   MONEY AND BANKING   企四選  0 – 2

本科目旨在灌輸貨幣銀行的知識,除了解貨幣的性及基本功能、商業銀行之運作、中央銀行之職掌、貨幣政策工具及其他金融機構制度及金融政策等外,對國際金融制度、金融市場、金融政策等,亦作詳細的探討,期使學生能有國際性的視野。

 

MONEY AND BANKING  Elective   0 – 2

In this course, we first examine the characteristics and functions of money.  Then, the functions and operations of commercial banks, the principles and tools of central banking and the role and structure of other financial institutions and financial markets are described. In addition, the problems of monetary policy and instruments are explained. Finally, international monetary systems & problems, also analyze, so that policy can be rationalized evidence made interesting, and theory appreciated.

 


租稅理論與稅務法規   TAX THEORY AND TAX LAW  企四選  ( 3 – 0 )

本課程對現行十七種稅目就稅法十大架構如租稅主體.租稅客體.稅率.減免範圍.罰則等方面加以說明,並配合現行稽徵實務、稅務案例之解釋和討論,俾使學生對繁雜的稅法能夠清晰瞭解,並對各種納稅程序及申請書表之填寫亦有瞭解, 並對我國現行稅法某些規定,以租稅理論觀點加以批判,以提高學生學習興趣.

 

TAX THEORY AND TAX LAW ( Elective ) ( 3 – 0 )

The focus of this course is to depict the essentials of the current tax codes in detail, including the subjects and object of taxation, tax rate structures, ranges of tax exemption, tax collection methods, tax appeals and punisiment. Initially, I will describe present tax rules and regulations, as well as the spirits of code and the foundations of the theory.  Next I will bring in some landmark cases to heighten the students' learning interest, with the aim to encourage them to dig into the cores of the issues, to conduct discussion, and to strengthen their impression eventually.

 


公司治理與評價   CORPORATE GOVERNANCE AND VALUATION  企四選  ( 2 – 0 )

公司治理是從公司經營的角度,探討經營過程、政策的制訂,以及影響公司決策的外部金融機構。公司評價也是公司治理的一環,因為管理者的目標,就是追求股東價值的極大化。

 

CORPORATE GOVERNANCE AND VALUATION  Elective  ( 2 – 0 )

Corporate governance is the set of processes, policies, and institutions affecting the way a corporation is administered. Valuation is a part of corporate governance, because the goal of managers is to maximize the wealth of shareholders.

 


決策支援系統   DECISION SUPPORT SYSTEM  企四選  ( 3 - 0 )

決策支援系統係以電腦為基礎的資訊系統,允許決策者透過人電腦互動的方式,藉由模式庫及資料庫的使用,以產生有效能的資訊來協助解決半結構化的問題。決策支援系統的主要組成元件有:(1)對話界面。(2)模式庫。(3)資料庫。在這門課裡,多套有關作業管理及管理科學的決策支援軟體將被用來協助決策模式的教授。

 

DECISION SUPPORT SYSTEM  ( Elective )  ( 3 - 0 )

The definition of Decision Support System (DSS) can be shown as the interactive computer-based systems to help decision makers use data and model to solve semistructured problems. Generally, there are three major components in DSS : 1dialogue interface,2data base, and3model base. In this course, some software systems for Operations Management & Management Science will be used to help introduce the decision models.

 


企業資源規劃  INTRODUCTION OF ENTERPRISE RESOURCE PLANNING  企四選  0 – 3

在全球化和資訊技術飛速發展的今天,企業e化是帶動企業各項工作創新與升級,進而提升管理水準和競爭優勢的有力武器。然而,企業e化的難點,卻不是技術,也不是資金,而是管理觀念的轉變和更新。

    面對前述的情況,正好企業資源規劃(Enterprise Resource Planning,簡稱為ERP)提供解決之道。因為ERP實現當今世界上最先進的企業管理理論,並提供企業e化整合的最佳方案。它將企業的物流、金流和資訊流整合管理,並對企業所擁有的人力、資金、材料、設備、方法、資訊和時間等各項資源,進行整體規劃,並促最佳化地利用企業現有資源而取得經濟效益,有效地管理企業中的產、銷、人、發、財等各項資源。

ERP能夠對企業多樣化的需求提供解決之道,主要是將企業所有的交易活動,以企業整體運作的基礎,進行計劃和解決,並配合資訊系統的支援。而這種現代化的資訊系統,就是企業資源規劃(ERP)系統,它能提供企業想從電腦中獲取的一切幫助,提供各種資訊服務,並使用用戶瑞/伺服器技術,以及有效結合網際網路,而共同發揮巨大的功能。

    故此,本課程為促學生的整體了解,將闡述ERP的定義、功能、實務、組成部分、運轉狀況、發展前景等內容,同時還詳細分析現實生活的真實案例,對各種可能發生的情況進行深入的講解與延伸。而在本課程的貫穿重點,乃放在實現ERP觀念所達到的目標與成效,而不是著重在某種特殊應用軟體的技術方面,以促學生全面性的貫通,而非斷章式的取意,而利於後續的學習與發揮。

 

INTRODUCTION OF ENTERPRISE RESOURCE PLANNING  Elective   0 – 3

In order to survive in the 21st century, organizations have focused on integrating enterprise-wide technology solutions in an attempt to improve their business processes. The largest of these information technology solutions has been in the area of Enterprise Resource Planning (ERP) Systems.

This course introduces the student to ERP systems and the role of business process management in enabling those systems. Topics include rationale for acquiring and implementing ERP, integration of processes and transactions in ERP, and the challenges associated with successful implementation of ERP applications.

We will be spending a substantial amount of time on the discussion of a few business case studies. Case analyses and discussions will allow students to apply these concepts in a business environment. Students will gain an understanding of the vital role the ERP play in achieving business objectives and how they are radically changing the way business gets done.


供應鏈管理   SUPPLY CHAIN MANAGEMENT   企四選  3 – 0

供應鏈管理是當代傑出企業採行的新管理模式。透過這種新管理模式,企業可有效整合上游供應商及下游通路顧客,進而提升參與供應鏈企業的競爭力。

本課程透過授課、研討、個案等方式,將供應鏈管理的研革、程序、技能等知識系統性傳授修習學生,期培養新世紀的傑出經理人。

 

SUPPLY CHAIN MANAGEMENT  Elective   3 – 0

Supply chain management (SCM) is a new management model successfully implemented by world-class businesses. Through SCM, a company can effectively integrate suppliers and customers, thus increase dramatically the competitiveness of companies in the supply chain.

This course will systematically introduce the evolution of SCM, SCM process and SCM skills. We hope that through this course, students can possess the knowledge of a new breed of excellent managers.

 


商業流通專題   SPECIAL TOPICS FOR MARKETING AND LOGISTICS  企四選  0 - 3

商業流通之發展隨著商業競爭、貿易國際化、科技進步等大環境之演進而不斷變革。為能使企管系學生了解商業流通之現況及未來走向,乃設計此課程,透過對商業流通理論及實務面當代課題之研討及實習,提升學生對商業流通認知之程度,使其於未來從事企管工作時,具備更堅實之能力及更深遠之眼光。

商業流通過程中所有之主題,都可成為研討之課題。課題之決定,將由授課教授、產業顧問及修課學生依當前商業流通之重要課題共同決定。

 

SPECIAL TOPICS FOR MARKETING AND LOGISTICS  ( Elective )  ( 0 - 3 )

The development of the marketing and logistics aspect of business has been impacted greatly by the business competition, the globalization of business operations, and the advancement of technology.  This evolutionary process has never stopped and even speeded up in recent years.  There is a need to watch over these ever-changing marketing and logistics activities, even in an academic environment.

We design this course to expose business students to the contemporary topics in marketing and logistics.  Through researches and seminars geared to the contemporary topics in marketing and logistics, senior business students could gain better insight to these important business topics, thus equip them with better knowledge background and far-sight to enter the real would to do their jobs, hopefully better.

 


國際行銷   GLOBAL MARKETING  企四選  ( 0 - 3 )

在全球經濟逐漸朝向整合方向前進之時,企業經營必須具備全球化的視野與策略,本課程介紹全球行銷的概念與行銷環境、市場研析與進入策略、全球行銷組合產品、定價、配銷通路與促銷之決策等,並配合行銷個案,使同學瞭解國際行銷之議題,並建立同學分析、判斷與決策的能力。

 

GLOBAL MARKETING   ( Elective )   ( 0 - 3 )

It is inevitable that the world is converging to a global marketplace. Globalization thus plays a significant role in today’s world economy. This course is designed to provide students with a global perspective. The lectures will introduce the concepts of global marketing that include current market environment, market entry strategies, market analysis, global marketing mix; product, pricing, distribution and promotion and how these principles apply in a global scope. By completing this course, students will have more knowledge in global marketing to strengthen their analytical abilities and executive decisions.    

 


廣告研究   ADVERTISING RESEARCH   企四選  ( 0 - 3 )

廣告投資日益龐大,成為企業經營之大宗成本。如何提昇廣告作品效果,廣告刊播後,其效果如何測定,攸關企業之成敗至鉅。廣告研究課程,主要在傳授廣告訊息、廣告媒體、廣告活動等廣告所有領域之研究方法。利用節目分析儀及瞬間顯露器,進行CF實際測試演練,使研習本課程之學生,均能具備廣告研究之方法與技術。透過態度衡量之概念及問卷設計之練習,使熟悉信度及效度之基本觀念,從而結合統計和心理的學養。

 

ADVERTISING RESEARCH  ( Elective )  ( 0 - 3 )

With advertising investment growing bigger, the cost-sensitive advertisers are now more than ever before concern about the effectiveness of advertising.

This course explores in-depth research methods of advertising messages, media, campaigns, strategies and other related areas.  It examines functions and effects of each elements of advertising, and taps the measurements of its effectiveness in the process in relation to sales results.  Also the course inquires the reliability and validity of psychological measurements.

 


 廣告個案研究   CASE STUDIES IN ADVERTISEMENT   企四選 ( 2 - 0 )

廣告活動為現代企業經營最重要之一環。本科目之教學主旨,在於培養商學院以及其他院系有志從事企業經營學生,對廣告個案分析批判之能力。特就過去及最近著名中外廣告案例,檢討其背景、企劃動機、廣告策略、廣告表現、製作過程及其效果得失等,使學生對整體廣告活動,能有更具體深入的了解,養成學生對廣告活動的分析、評鑑能力。務期所有選修本課程之學生對任何廣告活動個案,均能掌握重點,權衡利弊,作為行銷決策之指標。

 

CASE STUDIES IN ADVERTISING   (Elective)   ( 2 - 0 )

Advertising is a critical and important marketing tool in the world. The purpose of this course is to provide students with the knowledge and skill in identifying successful advertising campaigns.

Actual cases from Taiwan and overseas markets will be used in classes. Students will study the background, strategy, production process, creative executions and results of these campaigns. Though in-depth analysis and debates in classes, students will be able to develop a professional perspective in marketing communication planning.

 


電子商務   ELECTRONIC COMMERCE   企四選  ( 3 – 0 )

市場研究顯示,未來全球網際網路經濟的總產值將快速成長。即使亞太地區,電子商務的產值也即將進入快速成長的階段。所謂的電子商務(electronic commerce),指的就是在「新興通訊網路上所進行的商業活動」,其中包含「企業與企業間(B to B)」的快速回應系統,以及「個人與企業間(B to C)」的電子商業活動。

商業的核心行為在交易(transaction),廣義來說,這裡的商業交易活動涉及了「商品流通至最終消費者的過程中,所有中間參與廠商彼此間的交易行為」。本門課將從流通的意義著手,探討傳統的商業流通與產銷模式;進而分析台灣的商業與製造業環境,以及當前商業發展的瓶頸與困難;接下來,論及企業經營環境的變化,及因應這些變化所醞釀而生的新產銷模式;我們亦將討論資訊科技如何促成新的產銷模式,以及這些演變對台灣企業所可能產生的衝擊。最後,本門課將討論電子商務的重要未來趨勢:產業電子化,並分析一般企業如何調適其經營策略以便能在新的產業環境中獲取競爭優勢。

 

ELECTRONIC COMMERCE   ( Elective )  ( 3 – 0 )

According to some recent market research, the value of network economy will grow in a stunning rate. Even in the Asia Pacific, it is estimated that the market value of electronic commerce will also grow rapidly. The electronic commerce here refers to conducting the business via modern communication technologies, which can be classified into two categories of business-to-business and business-to-consumer.

The essence of business is the transaction between two parties. Broadly speaking, the transactions within the EC activities involve the distribution of goods, services from the manufacturers to the retailers. Hence, this course will first introduce the meanings and implications of business distribution, then we will talk about the difference between the traditional distribution model and the network based distribution. Furthermore, this course will discuss the impacts and effects of the network distribution on the contemporary industries in Taiwan. Finally, we will introduce one of the most important trends in the near future: Electronic Business. In the new era, business has to respond strategically, and transform itself to conduct the business electronically.

 


行銷管理專題(一)   SELECTED TOPICS IN MARKETING MANAGEMENT (I)     ( 3 – 0 )

行銷管理專題()的課程主旨,乃是延伸正統行銷管理之內容,進一步介紹與行銷有關之最新行銷學理之發展,並對相關主題做研討。其次,本課程也希望能介紹一些最新的行銷實務,這些實務可能在行銷教科書及學術論文中尚未被介紹者。最後,本課程亦將帶領學生做行銷個案撰寫及個案解析,使行銷學理能融入實務之中。

 

SELECTED TOPICS IN MARKETING MANAGEMENT (I)  Elective) (3-0

The main purpose of Selected Topics in Marketing Management (I) has three aspects.   

First, this course tries to extend the scope of formal marketing management course which was taught in the second year of the student two years ago. Then, some issues concerning relevant topics will be discussed, including the cause and the impact.

Second, this course tries to introduce the newest development of marketing practices. Those practices might have profound impact to the marketing world.

Third, this course will teach students to analyze marketing cases and write cases for themselves.

 


行銷管理專題(二)   SELECTED TOPICS IN MARKETING MANAGEMENTII  企四選  (0 - 3)

透過專題和個案研究之方式,幫助學生運用行銷理論進行實務分析,訓練融合行銷之理論與實務之能力及分析歸納之方法。課程進行方式由學生分組依所選定之專題定期提出報告,由教師及其他學生共同探討,並輔以校外相關實務界人士參與評論或演講。

 

SELECTED TOPICS IN MARKETING MANAGEMENTII  ( Elective )  ( 0 - 3 )

In overview of  selected topics of  importance to managers tries to understand, evaluate, and influence marketplace behavior in a wide variety of settings. Cases, readings, and guest presentations will focus on such questions as: How do consumers and organizations use information in making purchase decisions?  How can complex buyer behavior be modeled? How can new products and services be successfully introduced in the marketplace?  (Why do so many fail?)  What is the role of marketing research in competitive analysis, product liability, trade name infringement, and antitrust?  This course draws on the expertise of several guest speakers, including senior managers, consultants, and academics.

 


高科技產業概論  HIGH TECHNOLOGY INTRODUCTION  企四選  ( 0 – 3 )

廿一世紀「知識經濟」的興起,成為引導未來經濟發展的主要力量,不但改變了傳統產業的交易模式,也造成了產業結構的變化,政府更是以將臺灣發展成「科技島」為主要施政目標,可見科技產業是所有大學生必需了解的。

由於科技產業有很大的就業市場,而且不論證券業、金融業、科技管理及科技法律等都與科技產業息息相關,但非理工背景的同學往往很難了解各種科技產品的科學原理及製作過程,甚至被許多專業術語所困擾,因此在做市場投資與分析時常對科技產品一知半解,間接減少了非理工背景同學們在未來就業市場上的發揮空間。

本課程之規劃以範圍寬廣與難易適中為特色,課程內容包括:奈米科技、光電科技、通訊科技、生物科技、新能源技術等,結合產業分析與技術實務,詳述各領域之現況與未來,並以淺顯易懂的授課內容,帶領非理工背景的同學們進入科技產業,使同學們對科技產業之專業知識先有概略的認識,課程內容注重一貫性,適合非理工背景的同學們做為了解科技產業的入門課程,並深入探討科技產業各種相關先進技術的應用與未來發展,相信對同學們將來的就業必定能產生極大的幫助。

 

HIGH TECHNOLOGY INTRODUCTION  ( Elective )   ( 0 – 3 )

Knowledge economics has become an increasingly hot and popular topic in 21 century. The development of new economics will also be leaded by high technology industry in the future. The employment market such as securities market, financial market, technology management, and technology law are interrelated to high technology industry.

The characteristic of this course included industry analysis and technology. Moreover, all fields of industries now and in the future will be described.  The simple contents of this course will lead all students without technology background to appreciate all high technology industries.

This course will start with the basic physics concepts, and than the nanotechnology, optical  electronics, and communication industries will be discussed.  After that, the basic chemical concepts, biotechnology, new energy and medical industries will be mentioned.

 


管理個案研究   CASE STUDIES IN MANAGEMENT   企四選  ( 3 - 0 )

本課程旨在藉一系列的管理個之剖析,以培植學生在解決問題與制定決策上之技能。本課程特別偏重於管理機能的領域。每一事件均涉及理論之探討與實務之驗證。

 

CASE STUDIES IN MANAGEMENT  ( Elective )  ( 3 - 0 )

This course aims to develop the students' problem-solving and decision-making skills by dealing with a series of practical situations that are likely to confront managers in day-to-day operations.  Special emphasis is placed on management functions field, each involving some management principle, issue, or practice.

 


企業實務講座   LECTURES ON BEST PRACTICE   企四選   0 – 3

專業管理能力的養成,來自管理理論與實務的吸收與整合。成功企業家或卓越經理人的經驗與智慧,是管理實務的重要養分。本課程以實務講座的方式,每兩週邀請一或二位企業界的專業人士做專題演講,主題不限哪一個管理領域,講者亦不限產業別。講座後隔週,師生針對講座內容,進行重要議題的反思與討論。

 

LECTURES ON BEST PRACTICE   Elective    0 – 3

This course examines the opportunities and risks firms face in today's global world. The course provides conceptual tools and wisdom for learning how entrepreneurs and professionals build and sustain their competitive advantages among firms embedded in different industries. In addition to traditional class discussions, this course will include many presentations by various guest speakers. The hope is that greater exposure to/interaction with these real-world practitioners will "bring to life" some of the issues discussed in textbooks.

 


創業管理   ENTREPRENEURIAL MANAGEMENT   企四選  0 – 3

本課程旨在檢視一個創業計劃書的內容,以及教導學生如何撰寫創業計劃書。

在課程中,學生將按照創業計劃書的流程,一步一步的了解每個步驟的內容,並以實作的方式練習撰寫一份屬於個人(組)的創業計劃書。創業計劃書的內容就等於上課的內容,主要包括界定事業內容,行銷規劃,生產規劃,結構規劃,風險評估與預防,財務需求與準備,執行計劃書的時程規劃,以及必要的附錄文件的準備等。

 

ENTREPRENEURIAL MANAGEMENT    Elective   0 – 3

The first objective of this course is to examine the parts of a business plan.  The second objective is to explain the way the plan is created.  In this course, the students will walk through the business planning process step by step, and they will learn how to craft a winning business plan.  A business plan illustrates the business concept, marketing element, management structure, critical risk involved, financial needs and projections, milestone objectives, and appendix material. 

 


媒介經營與管理   MEDIA MANAGEMENT  企四選  ( 0 – 3 )

首先闡釋傳播產業環境變遷、生態演變及介紹影響產業發展之相關外在因素(政治、經濟、市場、社會、文化、科技),其次分析目前媒體產業之競爭力(Porter教授之五力分析及SWOT理論)與影響內部經營之相關因素(財務、生產、業務、人力資源、研究發展)之分析,再其次以策略聯盟與併購之相關理論策略來探討傳播產業經營發展之趨勢,最後以數位寬、多媒體整合新科技,檢視傳播產業未來發展之模式。

 

MEDIA MANAGEMENT  ( Elective )  ( 0 – 3 )

At first explain and propagate industry's environmental changes, ecology and develop and introduce the relevant external factors which influence industry's development ( The politics, the economy, market, society, culture, science and technology) ,Secondly analyze the competitiveness of media's industry at present (Porter professor's fifth of strength analysis and SWOT theory) and relevant factors influencing the inside to manage ( Financial affairs, production, business, human resources, research and development) . Then it takes strategic alliance and merges theory to propagate industry operating model. Finally, it discusses the multimedia technology, look over that propagates the future development way of the industry.

 


國際企業   INTERNATIONAL BUSINESS   企四選  ( 3 - 0 )

本課程重點在於國際企業或多國籍公司,內容針對企業國際化的各種層面做基本的探討。事實上,國際企業須面對不同國家的需求和文化觀點的差異而做不同的經營方式。故本課程的目的在於研究國家間的差異及國際經濟、科技趨勢影響企業的管理,亦即國際化。

 

INTERNATIONAL BUSINESS  ( Elective )  ( 3 - 0 )

The focus of this course is on the management of international business or multinational companies (MNCs).  It considers many aspects of doing business internationally.  In fact that international business operates in different nation means that they must operate within the context of varied national requirements and cultural expectations.  The aim of this course is to explain how these differences and international economic and technology trend, affect the management of enterprises that are international.

 


組織變革   ORGANIZATIONAL CHANGE   企四選  3 – 0

管理者對組織變革之相關知識的需求已日益迫切。「如何有效地管理變革?」是本課程的探討重點。探討的主題包括:變革管理的重要,變革的領導,變革的構面,變革的規劃,與變革的激勵。此外,本課程的設計,也包括企業轉型個案的研討,以瞭解組織變革之最佳實務。

 

ORGANIZATIONAL CHANGE  Elective   3 – 0

The need for knowledge about organizational change has risen dramatically. In this course, we address the question: How can change be managed effectively? The topics include the purpose of change, leadership of change, focus of change, planning of change, and motivation for change. Besides, to learning the best practice of the experienced practitioners in organizational change, we will study several cases that CEOs had guided their companies through major turnarounds and transformations.

 

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